# One-Step Cleansing Balms Wonderskin's Beyond Clean Melt-it-All Cleansing Balm Removes Dirt & More By Laura McQuarrie | Published 2026-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melt-it-all-cleansing-balm References: [prnewswire](https://www.prnewswire.com/news-releases/double-cleanse-cancelled-beyond-clean-melt-it-all-cleansing-balm-302672810.html) & [wonderskin](https://wonderskin.com/products/beyond-clean-melt-it-all-cleansing-balm)  The all-new Beyond Clean Melt-it-All Cleansing Balm officially marks Wonderskin's entry into skincare and it's a natural progression for the brand known for long-wearing, transfer-proof makeup innovations like the award-winning Wonder Blading All-Day Lip Stain. Beauty consumers appreciate the efficacy of a two-step cleansing ritual but not the time and effort of executing those steps sequentially, making them increasingly drawn to two-in-one products that deliver the same thorough results in a single, streamlined application. This hybrid cleanser and makeup remover stays true to the multifunctional approach Wonderskin is well-known for, making it easy to melt away long-lasting makeup, SPF, excess sebum, pollution and daily buildup with one step. Packaged in a novel grinding jar, the Beyond Clean Melt-it-All Cleansing Balm twists to precisely and hygienically dispense the formula in sensorial ribbons. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 76% | Activity: 80% | Freshness: 63% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Simplified Beauty Routines:** Consumers are increasingly attracted to multifunctional beauty products that simplify routines by combining multiple steps into one efficient application. - **Hygienic Packaging Innovations:** Innovative packaging solutions are emerging to meet consumer demand for more hygienic and precise dispensing of beauty products, enhancing user experience. - **Sustainable Skincare Solutions:** There is a growing trend towards eco-friendly skincare products as consumers seek out offerings that reduce environmental impact without compromising on effectiveness. ### Sectors Adopting This - **Skincare:** The skincare industry is increasingly focused on delivering innovative, multi-purpose products that cater to consumer desires for efficiency and effectiveness in their beauty routines. - **Cosmetic Packaging:** Developments in cosmetic packaging are driving the creation of more user-friendly and hygienic solutions, catering to consumer preferences for convenience and safety. - **Eco-friendly Products:** The eco-friendly products industry is growing as consumers prioritize sustainability and environmental stewardship in their purchasing decisions. ## Related on Trend Hunter - [Glow-Boosting Sensorial Skincare](https://www.trendhunter.com/trends/good-intent-by-no7.md) - [Spatula-Free Cleansing Balms](https://www.trendhunter.com/trends/pdrn-grinding-cleansing-balm.md) - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Japanese Skincare Expansions](https://www.trendhunter.com/trends/curel-debuts.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Plumping Two-Step Cleansers](https://www.trendhunter.com/trends/double-cleansing-system.md) - [Precisely Dosed Cleansing Balms](https://www.trendhunter.com/trends/carbon-theory-grinding-cleansing-balm.md) - [Twist-Up Cleansing Balms](https://www.trendhunter.com/trends/grinding-cleansing-balm.md) - [At-Home Salt Room Tools](https://www.trendhunter.com/trends/saltprox.md)