# French Melon Aperitifs Melonade is Made with Melons Grown in South-Eastern France By Laura McQuarrie | Published 2019-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melonade References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/07/proof-drinks-launches-melonade-aperitif-in-uk/) & [proofdrinks](http://proofdrinks.com/weve-taken-artisan-french-aperitif-melonade/) Melonade is a fruit aperitif that is said to be made from a recipe created by French monks and features a recipe that uses melons that are grown in the town of Cavaillon in the south-east of France. Melonade, bottled at 12% ABV, offers a unique taste of France, which is often first and foremost associated with wine and grapes. A new wave of aperitif products are being created for a fresh generation of drinkers who are interested in beverages with lower alcohol content than regular cocktails. As younger drinkers favor low-alcohol beverages and more mindful drinking experiences over stronger traditional cocktails, spirits and binge-drinking, alcohol brands are responding by creating creative aperitif options that are flavor-forward and roughly half the strength of regular spirits. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-alcohol Aperitifs:** Opportunity for alcohol brands to capitalize on the trend of younger drinkers seeking lower alcohol content beverages. - **Mindful Drinking Experiences:** Demand for aperitifs that provide flavor-forward alternatives to traditional cocktails, catering to consumers who prioritize mindful consumption. - **Creative Aperitif Options:** Innovation opportunity for alcohol brands to create unique aperitif products that offer a fresh and distinct taste experience. ### Sectors Adopting This - **Alcohol:** Alcohol brands can develop low-alcohol aperitifs to cater to the growing demand for lighter beverage options. - **Beverage:** Opportunity for beverage companies to introduce mindful drinking experiences through the creation of flavor-forward aperitif products. - **Hospitality:** Restaurants, bars, and hotels can benefit from offering creative aperitif options to attract customers seeking unique drinking experiences. ## Related on Trend Hunter - [Modern Cherry Apéritifs](https://www.trendhunter.com/trends/bellamie-aperitif.md) - [Melon-Flavored Gin Spirits](https://www.trendhunter.com/trends/june-watermelon.md) - [Malt-Free Hard Lemonades](https://www.trendhunter.com/trends/monaco-hard-lemonades.md) - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Watermelon-Infused Canned Cocktails](https://www.trendhunter.com/trends/watermelon-crush.md) - [Fruit-Forward Wine-Based Cocktails](https://www.trendhunter.com/trends/uptown-cocktails-melon-peppersmash.md) - [Pomelo Elderflower Aperitifs](https://www.trendhunter.com/trends/pomello.md) - [Flavorful French Lemonades](https://www.trendhunter.com/trends/la-mortuacienne-cranberry-lime.md) - [Extra-Tart Canned Vodka Drinks](https://www.trendhunter.com/trends/lemada-vodka-lemonade.md)