# Hydrating Melon Water DRINKmaple Introduces an All-new Melon Water Beverage at Expo West By Laura McQuarrie | Published 2016-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melon-water References: [bevnet](http://www.bevnet.com/news/2016/drinkmaple-debuts-drinkmelon-a-watermelon-juice-beverage) & [drinkmaple](http://drinkmaple.com/) In addition to bring known for the production of maple water, DRINKmaple recently introduced a melon water to take it into a new beverage category. Rather than flavoring its maple water in order to create a new product, the team at DRINKmaple thought that a new [single-ingredient water](https://www.trendhunter.com/trends/banagua) would complement its existing offerings. The DRINKmelon Pure Watermelon Water is organic and prepared using melons that are domestically sourced. Unlike many other beverage brands that produce [watermelon beverages](https://www.trendhunter.com/trends/slice-watermelon) that are sugary, pasteurized or not shelf-stable, DRINKmelon offers an alternative. The new DRINKmelon beverage is ideal for consumers who need on-the-go refreshment and hydration. DRINKmelon is one of many alternative water products being made with fruits and vegetables that are being created in the wake of coconut water becoming a billion-dollar industry. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Water Products:** Opportunity for creating single-ingredient beverages using fruits and vegetables. - **Organic Beverages:** Disruptive innovation opportunity for producing organic and domestically sourced beverages. - **On-the-go Refreshment:** Creating convenient and portable hydration solutions for busy consumers. ### Sectors Adopting This - **Beverage:** Innovative solutions for creating refreshing and healthy beverage options. - **Organic Farming:** Opportunity for supplying organic fruits and vegetables for the creation of alternative water products. - **Packaging:** Developing portable and eco-friendly packaging solutions for on-the-go beverages. ## Related on Trend Hunter - [Canned Watermelon Drinks](https://www.trendhunter.com/trends/mela.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Electrolyte-Packed Health Drinks](https://www.trendhunter.com/trends/biolyte.md) - [Flavorful Carbonated Water Lines](https://www.trendhunter.com/trends/banana-berry-bliss.md) - [Maple Water Hydrators](https://www.trendhunter.com/trends/maple-3.md) - [Premium Watermelon-Flavored Kombuchas](https://www.trendhunter.com/trends/momo-watermelon-kombucha.md)