# Gelato-Like Melon Frappes FamilyMart's Melon Gelato Frappe Shares a Refreshing Taste of Cantaloupe By Laura McQuarrie | Published 2019-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melon-frappe References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2019/08/17/food/cantaloupe-frappes-chocolate-parfaits-cool-summer/) & [family.co.jp](https://www.family.co.jp/for_tourist/en.html) One of the best ways to beat the heat of summer is with a refreshing, fruit-flavored treat and Japan's [FamilyMart](https://www.trendhunter.com/trends/mofusand) convenience store chain is now serving a Melon Gelato Frappe as a refreshing chilled beverage. The melon-flavored drink is elevated with frothed milk, which is said to create a rich, gelato-like texture. Frappes, the chilled drinks sold in tall, clear cups are immensely popular with consumers in the summer in parts of Asia and beyond, especially during a time of year when people are craving refreshing alternatives to hot coffee. While the flavors of many frappes are based on popular desserts, FamilyMart's Melon Gelato Frappe boasts a simple flavor inspired by a naturally sweet fruit. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 17% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Gelato-inspired Frappes:** Businesses can explore the creation of gelato-inspired frappes as an alternative to traditional summer drinks. - **Fruit-flavored Beverages:** Businesses can capitalize on the popularity of fruit-flavored beverages by exploring unique and refreshing flavor combinations. - **Textured Beverages:** Businesses can innovate on the idea of textured beverages by combining different textures and flavors for a unique and satisfying taste experience. ### Where This Applies - **Convenience Stores:** Convenience stores can offer gelato-inspired frappes during the summer season to attract customers and increase sales. - **Cafes:** Cafes can explore creating fruit-flavored beverages with unique twists to stand out from competitors and attract customers. - **Beverage Manufacturing:** Beverage manufacturing companies can explore the innovation of creating textured beverages with different flavor combinations to expand their product offerings. ## Related on Trend Hunter - [Blended Green Melon Beverages](https://www.trendhunter.com/trends/motto-gohobi-melon.md) - [Creamy Aloe Yogurt Drinks](https://www.trendhunter.com/trends/aloe-yogurt-frappe.md) - [Dual-Colored Melon Frappuccinos](https://www.trendhunter.com/trends/melon-frappuccino.md) - [Juicy Blended Watermelon Refreshments](https://www.trendhunter.com/trends/gaburi-suika-frappuccino.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md) - [Vacation-Themed Cafe Drinks](https://www.trendhunter.com/trends/resort-frappuccino.md) - [Layered Butterscotch Cafe Drinks](https://www.trendhunter.com/trends/caramelly-milk-coffee-frappuccino.md) - [Ready-Made Milky Berry Beverages](https://www.trendhunter.com/trends/strawberry-crush-milk.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md)