# QSR Melon Beverages McDonald's Japan Offers a Vividly Hued Melon Float By Mishal Omar | Published 2017-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/melon-float References: [refinery29](http://www.refinery29.com/2017/06/158980/mcdonalds-japan-green-melon-float) & [popsugar](https://www.popsugar.com/food/Japan-McDonald-Melon-Soda-43633977) [McDonald's Japan](https://www.trendhunter.com/trends/mint-chocolate-oreo-frappe) is offering a Melon Float that comes in a green color so vivid that almost looks like neon. While a melon-flavored [Starbucks](https://www.trendhunter.com/trends/gohobi-melon-frappuccino) beverage would likely not be introduced in North America, melon flavors are extremely popular in Japan. Rather than offering a simple cold melon beverage and leaving it at that, McDonald's Japan is offering it with a dollop of vanilla ice cream at the top – hence the name Melon Float. The beverages have a vivid green hue that gives consumers incentive to post their beverages on social media. McDonald's Japan's bright, Instagram and Snapchat-friendly beverage will likely appeal to [Millennials](https://www.trendhunter.com/trends/cold-coffee-range) while simultaneously catering to Japan's love for melon-flavored drinks, teas and foods. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 45% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Vividly-hued Beverages:** Creating vividly-hued beverages can attract attention on social media, appealing to Millennials and driving customer engagement. - **Flavor Localization:** Localized flavors, such as melon, can cater to specific cultural preferences and create unique offerings in different markets. - **Social Media Marketing:** Using visually appealing drinks to generate user-generated content on social media can increase brand exposure and reach a wider audience. ### Where This Applies - **Fast Food:** Fast food chains can explore innovative and visually appealing beverage offerings to attract customers, especially those active on social media platforms. - **Beverage:** The beverage industry can experiment with vibrant and unique flavors to create memorable and shareable products. - **Food and Beverage Retail:** Food and beverage retailers can capitalize on localized flavors and visually striking products to drive customer curiosity and increase sales. ## Related on Trend Hunter - [Blended Green Melon Beverages](https://www.trendhunter.com/trends/motto-gohobi-melon.md) - [Melon-Flavored Cafe Drinks](https://www.trendhunter.com/trends/gohobi-melon-frappuccino.md) - [Fruit-Forward Creamy QSR Drinks](https://www.trendhunter.com/trends/mcdonalds-japan-mccafe.md) - [Matcha-Almond Tea Floats](https://www.trendhunter.com/trends/matcha-crushed-almond-milk-tea-latte.md) - [Creamy QSR Dessert Offerings](https://www.trendhunter.com/trends/yubari-melon.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Blended Mint Chocolate Beverages](https://www.trendhunter.com/trends/mint-chocolate-oreo-frappe.md) - [Gen Z-Influenced Drink Menus](https://www.trendhunter.com/trends/mcdonalds-cosmc-drinks.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md)