# Aged Superhero Ads The Melo Chicken Nuggets Campaign Shows People What They're Not Too Old For By Meghan Young | Published 2014-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melo-chicken-nuggets References: [adeevee](http://www.adeevee.com/2014/02/melo-chicken-nuggets-hulk-captain-america-wolverine-print/) The [Melo Chicken Nuggets](https://www.trendhunter.com/trends/melo-matcha) ad campaign depicts a few worn superheroes, although it is safe to say that not many would have assumed they would have let themselves go so much, being crime-fighting mutants and all. Yet Wolverine has a bald spot while Captain America is boasting a budding beer gut and The Hulk has entirely lost his muscular definition. The funny images will certainly catch people's attention. Conceived and executed by Zaga/ [DDB](https://www.trendhunter.com/trends/cheeky-maccas), an ad agency based in Panama, the Melo Chicken Nuggets ad campaign reads, "You're never too old for superheroes, you're never too old for chicken nuggets." Clearly, the older superheroes have simply aged with their nugget-loving audience. Illustrated by Mickey Torres, the campaign was art directed by Emir Zulet and Ricardo Conquista. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 88% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Aging Superheroes:** Opportunity for brands to depict aging superheroes in a humorous and relatable way. - **Nostalgic Advertising:** Potential to utilize nostalgic characters and themes in advertising campaigns to appeal to a diverse age range. - **Humorous Marketing:** Room for brands to use humor as a disruptive tool to capture consumer attention and create memorable campaigns. ### Industries Being Reshaped - **Advertising:** Chance for ad agencies to incorporate creative concepts and unconventional characters into their campaigns. - **Food and Beverage:** Opportunity for brands in the food industry to connect with a broad audience by leveraging popular culture references. - **Graphic Design:** Potential for graphic designers to create visually engaging and humorous illustrations for ad campaigns. ## Related on Trend Hunter - [Superhero Snack Campaigns](https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings.md) - [Healthy Superhero-Themed Snacks](https://www.trendhunter.com/trends/too-yumm.md) - [Chicken Wing QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-australia-1.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Nostalgic Kidult Meals](https://www.trendhunter.com/trends/happy-meals-for-adults.md) - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Film-Inspired Condiment Ads](https://www.trendhunter.com/trends/heinz-smiles.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Cinematic Superhero Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-marvel-studios.md)