# Celebratory Cannabis-Infused Seltzers LEVIA Celebrates 4/20 with the Launch of 'Mellow Mule' By Grace Mahas | Published 2022-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mellow-mule References: [levia.buzz](https://levia.buzz/) & [instagram](https://www.instagram.com/leviabrands/)  In anticipation of spring and in celebration of 4/20, [LEVIA](https://www.trendhunter.com/trends/levia) -- the renowned [cannabis-infused seltzer](https://www.trendhunter.com/trends/sojourn-thc-seltzers) brand, recently announced the launch of its latest season flavor -- Mellow Mule. With Mellow Mule, LEVIA replicates the benefits of its 'Celebrate' can - a hybrid cannabis blend uplifting and socializing consumers - in a new, refreshing way. The new beverage boasts a refreshing blend of ginger with a hint of lime. “We’re excited to introduce Mellow Mule as the latest in our run of [seasonal flavors](https://www.trendhunter.com/trends/mandarin-pomelo),” said Matt Melander, co-founder of LEVIA. “We’ve gotten a great reception from our previous Cranberry Lime, Pomegranate Punch, and Orange Blossom cans, and look forward to continuing to deliver fun and innovative experiences. Be sure to pick up a Mellow Mule while you can!” LEVIA’s Mellow Mule will be available the first week of April in over 150 licensed dispensaries throughout the state of Massachusetts. Image Credit: Hailey Bonia ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 38% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cannabis-infused Beverages:** The trend of creating innovative beverage options infused with cannabis opens the door for new products that could offer potential health benefits to consumers. - **Seasonal Flavors:** Brands can capitalize on the changing seasons with limited edition flavors to create buzz and excitement surrounding their product launches. - **Socializing Cannabis Blends:** Creating cannabis blends that are both uplifting and social can be a unique selling point for cannabis-infused beverage brands. ### Industries Being Reshaped - **Cannabis-infused Beverages:** Brands like LEVIA are leading the industry in the creation of innovative cannabis-infused beverages, which could pave the way for new entrants in the market. - **Beverage Industry:** The beverage industry could benefit from the incorporation of unique and unconventional ingredients, like cannabis, to create new products and appeal to a wider range of consumers. - **Seasonal Products:** The trend of offering seasonal product offerings can be leveraged by a range of industries to create excitement around limited edition items and drive sales. ## Related on Trend Hunter - [Cannabis-Infused Social Seltzers](https://www.trendhunter.com/trends/levia.md) - [Blueberry Cobbler Cannabis Seltzers](https://www.trendhunter.com/trends/blueberry-cobbler.md) - [Fruity Cannabis-Infused Seltzers](https://www.trendhunter.com/trends/dragon-fruit-flavor.md) - [Cocktail-Inspired THC Seltzers](https://www.trendhunter.com/trends/levia-kowloon-mai-tai-seltzer.md) - [Co-Branded Cannabis-Infused Cocktails](https://www.trendhunter.com/trends/kowloon-restaurant.md) - [Fragrant THC Seltzers](https://www.trendhunter.com/trends/fragrant-thc-seltzer.md) - [Frozen Treat-Inspired Cannabis Drinks](https://www.trendhunter.com/trends/levia-strawberry-creamsicle.md) - [Cake-Flavored Cannabis Seltzers](https://www.trendhunter.com/trends/levia-raspberry-cheesecake.md) - [Potent Non-Alcoholic Seltzers](https://www.trendhunter.com/trends/tilray-1.md)