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# Perfectly Staged Lamps
Confused Direction Sets the Scene for the Melle Lamp

By Jessica Marcel | Published 2010-03-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/melle-lamp
References: [mocoloco](http://mocoloco.com/fresh2/2010/03/30/melle-lamp-by-confused-direction.php) & [confused-direction.de](http://www.confused-direction.de/)

The Confused Direction design company came up with this setting for its Melle Lamp. Instead of just having the Melle lamp on display by itself at the Blickfang/Stuttgart2010 show, the company surrounded it with a teepee.

The teepee is filled with other decor, including a bed and pillows. Within the scene, the Melle Lamp can truly be enjoyed. Check out Confused Direction's site for more awesome staging and lighting.

**Implications** - Consumers in the modern sphere are looking for the most contemporary designs. Products featuring a cleaner aesthetic are appealing to those who desire only the most cutting-edge styles. Companies looking to stay on trend could focus on this desire.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 2% | Activity: 25% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Contemporary Designs:** Opportunity for companies to create products with a cleaner aesthetic that appeal to consumers seeking cutting-edge styles.
- **Staging and Lighting:** Opportunity for businesses to explore innovative ways of showcasing their products through creative staging and lighting.
- **Multi-functional Decor:** Opportunity for businesses to incorporate multi-functional decor elements, such as the teepee in this example, to enhance the overall visual experience of their products.

### Sectors Adopting This

- **Furniture and Home Decor:** Disruptive innovation opportunity for companies to reimagine furniture and home decor designs with a contemporary and multifunctional focus.
- **Interior Design:** Opportunity for interior design professionals to incorporate creative staging and lighting techniques into their projects, enhancing the overall ambiance and visual impact.
- **Event Design and Planning:** Opportunity for event designers and planners to experiment with unique and visually captivating staging ideas that leave a lasting impression on attendees.

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