# Sticky Note Stop Motion The 'Melissa Power of Love' Installation Spreads Happiness Through Post It By Jordan Sowunmi | Published 2011-07-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/melissa-power-of-love References: [illusion.scene360](http://illusion.scene360.com/video/19685/350000-post-it-to-express-the-power-of-love/) & [youtube](http://www.youtube.com/user/melissachannel?blend=1&ob=5) If you're like me and you are impressed with artistic movements that utilize the input of citizens in an effort to help create more meaningful public art, the 'Melissa Power of Love' art installation is for you. For the past five months, Brazil's Galeria Melissa has welcomed 25 different animators to assist them in developing images for their massive sticky note installation. The Galeria Melissa solicited notes from the public offering their private love wishes. The 'Melissa Power of Love' ended up with notes from over 30,000 spectators. Sit back and enjoy the fruits of their labor. **Implications** - One of the most effective ways a company can get people invested in their brand or ideas is by soliciting opinions, suggestions, and potential slogans from the public. By putting company power and trust in consumers, the brand shows a commitment to valuing the thoughts, opinions and suggestions of their patrons. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Public-driven Art Installations:** Creating public art installations that involve citizen input can be a powerful way to engage the community and spread happiness. - **Crowdsourced Brand Engagement:** Soliciting opinions, suggestions, and slogans from the public can increase brand loyalty and show a commitment to valuing customer input. - **Collaborative Animation Projects:** Inviting animators to contribute to an art installation can result in a unique and visually compelling final product. ### Who This Affects Most - **Art Galleries:** Art galleries can incorporate public-driven installations to attract visitors and create immersive experiences. - **Branding and Marketing:** Companies can use crowdsourcing techniques to engage customers and enhance brand perception. - **Animation Studios:** Animation studios can explore collaborative projects that involve multiple artists and showcase their creative capabilities. ## Related on Trend Hunter - [Jelly Sandal Pop-Ups](https://www.trendhunter.com/trends/melissa-frizzante.md) - [Urban Text Installations](https://www.trendhunter.com/trends/peace-love-joy.md) - [Digitized Sticky Note Projectors](https://www.trendhunter.com/trends/memojector.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [Illuminating Park Installation Designs](https://www.trendhunter.com/trends/waterfront-park.md) - [Analog Creativity-Inspired Installations](https://www.trendhunter.com/trends/unleash-your-genius.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md) - [Reusable Magnetic Sticky Notes](https://www.trendhunter.com/trends/m-note.md)