# Drinkable Pollution Melissa Pilon 'Estuary' Packaged Tea is Oddly Appetizing By Luisa Amanda Gomes | Published 2010-05-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/melissa-pilon-estuary References: [eazyfood](http://www.eazyfood.com/2010/04/estuaire.html) & [packaginguqam.blogspot](http://packaginguqam.blogspot.com/2010/04/estuaire-melissa-pilon.html) This Melissa Pilon 'Estuary' tea packaging was designed with a touch of cynicism and a bit of humor. This sudent at UQAM created a unique way to package tea that is meant to [reduce environmental impact](https://www.trendhunter.com/trends/recyclable-aluminum-bottles) and send a message about our water. The packaging of this [all-natural flavored tea](https://www.trendhunter.com/trends/edible-tea) in placed in [long plastic pockets](https://www.trendhunter.com/trends/placon-crystal-seal-delectables) that take on the color of polluted water. The aesthetic of this Melissa Pilon 'Estuary' tea design is like a set of water samples collected for a lab. Clever! ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** Using eco-friendly packaging alternatives that are biodegradable or reusable can be an innovative solution in reducing environmental impact. - **Social Messaging Packaging:** Adding a social message in product packaging can create awareness and promote eco-friendly consciousness among consumers. - **Creative Tea Packaging:** Innovating the design of tea packaging can make a brand stand out and be more memorable to consumers. ### Where This Applies - **Food and Beverage Industry:** The use of creative and eco-friendly product packaging can enhance a brand's image and reputation within the food and beverage industry. - **Eco-friendly Product Industry:** Eco-friendly packaging is a critical aspect of reducing environmental impact in the eco-friendly product industry. - **Product Design Industry:** Innovating the packaging design of products like Melissa Pilon's 'Estuary' tea can open doors for disruptive innovation opportunities in the product design industry. ## Related on Trend Hunter - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Dissolvable Tea Packaging](https://www.trendhunter.com/trends/mi-terro.md) - [Purpose-Driven Eco Teas](https://www.trendhunter.com/trends/humanitea.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Ready-to-Sip Tea Cups](https://www.trendhunter.com/trends/cup-ji.md)