# Conceptual Disguise Editorials The Melissa Marcello Back To Childhood Image Series Plays Dress-Up By Jana Pijak | Published 2014-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melissa-marcello References: [fuckingyoung.es](http://fuckingyoung.es/back-childhood/) & [fuckingyoung.es](http://fuckingyoung.es) Photographer Melissa Marcello captures Sam Samstele, Florian Desbiendras, Bruce Machado and others in an editorial exclusive for fashion website F****** Young! Online. Entitled 'Back to Childhood', the conceptual image series highlights [kid-inspired menswear looks](https://www.trendhunter.com/trends/frgmtmini) that range from edgy garments to animal mask accessories. The models are outfitted by stylist Beatrice Papa who dresses them in a wardrobe of designer looks from Marios, [White Mouth](https://www.trendhunter.com/trends/white-rain-plus) and [Adidas](https://www.trendhunter.com/trends/song-for-the-mute-adidas) among others. Melissa Mercello's 'Back to Childhood' editorial for F****** Young! online plays dress-up while experimenting with proportion. Models pose in garments that are worn backwards while posing with balloon props and sporting Native American headdresses and jungle mask accessories. The editorial is a playful nod to the innocence of childhood and the limitless possibility of a child's imagination. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Conceptual Disguise Editorials:** Disruptive innovation opportunity: Explore the use of conceptual disguises in editorials to create unique and visually striking fashion looks. - **Back to Childhood:** Disruptive innovation opportunity: Create collections and designs that tap into nostalgia and childhood motifs to appeal to a broader consumer base. - **Experimenting with Proportion:** Disruptive innovation opportunity: Challenge traditional ideas of proportion in fashion by creating unconventional and eye-catching silhouettes. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate kid-inspired looks and accessories in menswear fashion to cater to a growing market of consumers seeking unique and playful styles. - **Editorial Photography:** Disruptive innovation opportunity: Utilize conceptual disguises and unconventional styling techniques in editorial photography to create visually compelling and thought-provoking imagery. - **Designer Clothing:** Disruptive innovation opportunity: Collaborate with stylists and photographers to showcase designer clothing in unconventional ways, allowing for more creative expressions and connections with consumers. ## Related on Trend Hunter - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md)