# Ethereal Pirate Photography The Haute Melissa Jelly Shoes for Spring/Summer 2010 By Katherinev123 | Published 2009-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melissa-jelly-shoes References: [fashionising](http://www.fashionising.com/shoes/b--New-styles-from-Melissa-shoes-SpringSummer-2010-2290.html) & [melissaaustralia.au](http://www.melissaaustralia.com.au/) Melissa jelly shoes are about as haute as you can get in terms of gummy footwear. Merging fashion and function, Melissa has celebrated 30 years of iconic shoes and for the coming Spring/Summer 2010 season, the brand is offering more bright and bold styles like [winged wedges](https://www.trendhunter.com/trends/platformstyle-sandals) and [t-strap maryjanes](https://www.trendhunter.com/trends/oasis-society) in collaboration with Vivienne Westwood. Westwood must have had some influence over the photography featuring the Melissa jelly shoes here because the snapshots have a celestial, unearthly quality spiked with a bit of cheeky punk—the [fishnet stockings](https://www.trendhunter.com/trends/stomp-clog) and crinoline mini skirt are revealing clues. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-function Fusion:** The merger of fashion and function in Melissa jelly shoes presents an opportunity for disruptive innovation in creating stylish and practical footwear. - **Collaborative Designer Collections:** The collaboration between Melissa and Vivienne Westwood showcases the potential for disruptive innovation in the fashion industry by combining different design perspectives. - **Unconventional Photography Styles:** The ethereal and punk-inspired photography of Melissa jelly shoes suggests an opportunity for disruptive innovation in unconventional advertising campaigns. ### Sectors Adopting This - **Footwear:** The trend of Melissa jelly shoes highlights an opportunity for disruptive innovation in the footwear industry by creating unique and fashionable gummy footwear. - **Fashion:** The collaboration between Melissa and Vivienne Westwood demonstrates a disruptive innovation opportunity in the fashion industry by bringing together different aesthetics and design approaches. - **Advertising:** The unconventional photography style used in promoting Melissa jelly shoes indicates a disruptive innovation opportunity in the advertising industry by using creative and alternative visual techniques. ## Related on Trend Hunter - [Jelly Sandal Pop-Ups](https://www.trendhunter.com/trends/melissa-frizzante.md) - [Bubblegum-Scented Jelly-Like Loafers](https://www.trendhunter.com/trends/royal-loafer.md) - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Beweled Fashion Forward Clogs](https://www.trendhunter.com/trends/simone-rocha-2.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Technical Mary Jane Shoes](https://www.trendhunter.com/trends/gellokros-asics-mary-janes.md)