# Gummy Designer Footwear Melissa's Plastic Shoes By Going Like Sixty | Published 2008-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melissa-designs-plastic-shoes References: [melissaplasticdreams](http://www.melissaplasticdreams.com/home/usa) [Melissa](https://www.trendhunter.com/trends/melissa-1) has designed some [plastic shoes](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier) for some very well known designers. The Melissa footwear brand selects big designers and allows them to enjoy the fun of creating an iconic shoe. The Brazilian-based brand had more or less disappeared from the United States over the past few years, but it’s now back and its designs are as eye-catching as ever. Having reputed designers including [Jean-Paul Gaultier](https://www.trendhunter.com/trends/jean-paul-gaultier-x-crocs), Thierry Mugler and Vivienne Westwood to design their plastic footwear, Melissa has become a style to reckon with. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Designer Plastic Footwear:** The trend of designer plastic footwear allows for both high fashion and eco-consciousness, with opportunities for sustainable materials and customization. - **Collaboration Fashion:** The trend of collaboration fashion opens doors to new design styles and target markets. - **Sustainable Fashion:** The trend of sustainable fashion presents opportunities for plastic alternatives, biodegradable materials, and eco-friendly production processes. ### Where This Applies - **Fashion Industry:** The fashion industry can capitalize on the trend of designer plastic footwear by collaborating with eco-conscience brands to create innovative sustainable fashion collections. - **Footwear Industry:** The footwear industry can adopt the trend of eco-consciousness by integrating either sustainable or biodegradable materials into their manufacturing processes or producing less-wasteful designs. - **Sustainable Materials Industry:** The sustainable materials industry can take advantage of the trend of sustainable fashion by creating plastic alternative materials and developing eco-friendly production processes. ## Related on Trend Hunter - [Eco-Friendly Sneaker Constructions](https://www.trendhunter.com/trends/melissa-1.md) - [Bubblegum-Scented Jelly-Like Loafers](https://www.trendhunter.com/trends/royal-loafer.md) - [Jelly Sandal Pop-Ups](https://www.trendhunter.com/trends/melissa-frizzante.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Gummy Candy-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-haribo.md) - [Collaborative Premium Flip-Flops](https://www.trendhunter.com/trends/printed-sandal.md) - [Jellyfish-Inspired Sneakers](https://www.trendhunter.com/trends/pharrell-williams-and-adidas-originals.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md)