# Melbourne's Holy Pub Docklands Church By Bianca | Published 2007-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melbourne-pub-docklands-church References: [uk.reuters](http://uk.reuters.com/article/oddlyEnoughNews/idUKSYD642520071029?feedType=nl&feedName=ukoddlyenough) & [docklandschurch.org.au](http://www.docklandschurch.org.au/) Nothing like an ocean view, a chilled beer, servers with Aussie accents and... mass? A pub in Australia has been [converted into a church](https://www.trendhunter.com/trends/st-leonards-church) for those looking for a *really* modern experience. Aside from a regular service, holy spirits abound; the Docklands Church does, in fact, [serve ale](https://www.trendhunter.com/trends/cosmoale) and traditional pub grub. A group of Christians wanting to attend mass in a churchless area of Melbourne created the make-shift [place of worship](https://www.trendhunter.com/trends/find-nearby-churches) inside the James Squire Brewhouse. The church offers food, tea and coffee during the service, but no alcohol is limited to before and after. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 38% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Church-to-commerce:** More churches will be repurposed into commercial spaces, creating new opportunities for innovative businesses. - **Religious Hospitality:** Religious institutions will increasingly offer hospitality experiences to attract new audiences and generate revenue streams. - **Faith-based Entertainment:** Faith-based organizations will expand into the entertainment industry to reach new audiences and promote their message in innovative ways. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can partner with religious institutions to provide unique experiences and reach new customers. - **Real Estate:** Real estate developers can repurpose abandoned churches into commercial spaces, breathing new life into underutilized properties. - **Entertainment:** The entertainment industry has an opportunity to collaborate with faith-based organizations to create engaging content and experiences for diverse audiences. ## Related on Trend Hunter - [Metaphorical Physical Community Buildings](https://www.trendhunter.com/trends/lighthouse-church.md) - [Hybrid Fast Food Pubs](https://www.trendhunter.com/trends/colonels-arms.md) - [Pet-Friendly Victoria Breweries](https://www.trendhunter.com/trends/moon-under-water.md) - [Spiked Holy Water Seltzers](https://www.trendhunter.com/trends/spiked-holy-water-seltzer.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Reflection-Encouraging Cohesive Churches](https://www.trendhunter.com/trends/hjvangen-church.md) - [One-Brand Vodka Martini Bars](https://www.trendhunter.com/trends/grey-goose-martini-bar.md) - [Madrid-Based Underwater Pubs](https://www.trendhunter.com/trends/pubmarine.md)