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# Raw Jewelry Designs
The Melbourne Metal Collective is an Artist-Run Retail Concept

By Meghan Young | Published 2011-07-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/melbourne-metal-collective
References: [coolhunting](http://www.coolhunting.com/style/melbourne-metal-collectionive.php) & [melbournemetalcollective](http://www.melbournemetalcollective.com/)

There is something incredibly organic about each piece of jewelry sold by the Melbourne Metal Collective. This raw quality stretching over each design is quite surprising considering that there are a few different designers involved rather independently, I might add.

An artist-run retail concept, the Melbourne Metal Collective was created to showcase Australia's up-and-coming jewelry designers. Currently, the talented individuals involved are Estelle Deve, Hamish Munro, Henson, Polly van der Glas and Young Hunting.

A relatively recent endeavor, Melbourne Metal Collective's online shop is yet to be made available. In the meantime, it will host exhibitions, pop-up shops and more to highlight the skill and creativity of these artists. Alchemy is the first exhibition and pop-up store and has a sophisticated earthy vibe that recalls ancient Greek metal practices.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 75% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Artist-run Retail:** Opportunity for artists to showcase their work and cultivate brand loyalty.
- **Raw Jewelry Designs:** Growing interest in organic, unpolished jewelry design as a unique expression of individuality.
- **Online Exhibition and Pop-up Shops:** Using technology to increase reach and engagement with potential customers.

### Where This Applies

- **Jewelry Design:** Creating opportunities for emerging jewelry designers to showcase their work and reach new customers.
- **Retail:** Innovating new ways to showcase art and jewelry products to audiences using online exhibitions and pop-up shops.
- **Art:** Disrupting the traditional gallery model by showcasing the work of an artist collective in a retail setting.

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