# Clone Flash Mobs The Melbourne Fringe Festival Features 'Take Off Your Skin' By Brian G Randles | Published 2009-10-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melbourne-fringe-festival References: [melbournefringe.au](http://www.melbournefringe.com.au/) & [behance.net](http://www.behance.net/Gallery/Take-Off-Your-Skin-Clones-in-Melbourne/319162) Featuring [90 clones](https://www.trendhunter.com/trends/clone) running through the streets of Melbourne, Australia, the [live art piece](https://www.trendhunter.com/trends/surreal-street-art-1) ‘Take Off Your Skin’ by Katie Harmsworth caused a stir at the Melbourne Fringe Festival. Not a stranger to weird occurrences, the Melbourne Fringe Festival is a local and global favorite for all those who celebrate fearlessly living life on the fringe. Taking place until October 11, 2009, you can read more about the awesome Aussie festival at the link down under. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 37% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Live Art Installations:** Opportunity for artists and public spaces to create temporary, immersive experiences that challenge norms and stir up social discourse. - **Augmented Reality Performances:** Possible integration of AR technology to enhance live performances and create interactive experiences for audiences. - **Clone Flash Mobs:** Potential for more large scale, disruptive entertainment pieces that blur the line between performance and reality. ### Industries Being Reshaped - **Event Planning:** Opportunity to disrupt traditional event experiences by incorporating unconventional elements and creating immersive experiences for attendees. - **Technology:** Potential for development of AR technology and software to enhance live performances and create new opportunities for entertainment. - **Marketing and Advertising:** Possibility for companies and brands to incorporate clone flash mobs and other unconventional public displays into marketing campaigns to create buzz and generate interest. ## Related on Trend Hunter - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md) - [Phone-Free Festivals](https://www.trendhunter.com/trends/phonefree-festival.md) - [Online Lifestyle-Inspired Street Festivals](https://www.trendhunter.com/trends/street-life-festival.md) - [Music Festival Fabric Installations](https://www.trendhunter.com/trends/fabric-mushrooms.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Frightening Cinema Festivals](https://www.trendhunter.com/trends/special-halloween-event.md) - [Metaverse Music Festivals](https://www.trendhunter.com/trends/le-phoque-off.md)