# Barely-Legible Ballet Ads The Josip Kelava Ads for Australia's Melbourne Dance Company By Rebecca Byers | Published 2011-12-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/melbourne-dance-company-ads References: [behance.net](http://www.behance.net/gallery/Melbourne-Dance-Company/2437569) & [jaykaycreative](http://www.jaykaycreative.com/portfolio/melbourne-dance-company/) Graphic designer and illustrator Josip Kelava has released a beautiful, dreamy [2012 ad campaign](https://www.trendhunter.com/trends/beige-billboards) for Australia's Melbourne Dance Company. The poster features a very [interesting typeface](https://www.trendhunter.com/trends/good-things-come-to-those-who-wait) and charming pastel colours with a sole ballerina pictured. The combination of the font and colors do a good job at catching the eye, truly illustrating the moving art that is dance. Kelava's vision of the Dance Company's brand identity includes the tagline "where motion is poetry." While [imagery of ballet](https://www.trendhunter.com/trends/danza-collection) is not often unpleasant, this design does a good job at capturing the dance form's pristine and prim connotations. The barely-legible font face used is true to the tagline, showing that dance is something that can be abstract, but is always elegant. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Dreamy Dance Ads:** Opportunity for graphic designers to create visually stunning ads for dance companies - **Abstract Branding:** An opportunity to create brand identities that capture the elegance and abstract nature of dance - **Pristine Font Use:** An opportunity for exploration of innovative font use in advertising and branding ### Who This Affects Most - **Advertising:** An opportunity for advertising agencies to create more effective campaigns for dance companies - **Graphic Design:** An opportunity for graphic designers to showcase their creativity and innovation in designing for dance companies - **Performing Arts:** Opportunity for dance companies to rebrand and redesign their marketing materials to appeal to a wider audience ## Related on Trend Hunter - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Immersive Kinetic Glass Installations](https://www.trendhunter.com/trends/kinetic-glass-installation.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)