# Melatonin-Free Sleep Support Hilma Sleep Support is Doctor-Formulated and All-Natural By Kalin Ned | Published 2024-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melatoninfree-sleep-support References: [hilma.co](https://www.hilma.co/products/sleep-support)  As Sleep Awareness Week coincides with the onset of Daylight Savings, many individuals, particularly non-morning people, may dread the transition but brands like women-founded business Hilma attempt to ease the experience with products like this melatonin-free sleep support. The Hilma Sleep Support presents a doctor-formulated and all-natural solution that is rich in magnesium glycinate—an ingredient known for regulating circadian rhythm without causing stomach upset. Other additions spotlighted in this melatonin-free sleep support formulation include clinically studied minerals, amino acids, adaptogenic mushrooms, botanicals, and L-Theanine, a clinically proven amino acid that aids individuals in falling and staying asleep. Adaptogenic Reishi mushroom contributes to longer sleep duration and anxiety reduction, while passionflower offers sedative and anxiety-reducing properties. Image Credit: Hilma ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 27% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Melatonin-free Sleep Solutions:** Exploring alternative sleep aids without traditional melatonin ingredients can lead to innovative formulations with diverse natural ingredients. - **Magnesium Glycinate Focus:** Emphasizing magnesium glycinate's role in regulating circadian rhythms can inspire new product developments in the sleep support industry. - **Adaptogenic Formulations:** Utilizing adaptogenic mushrooms and botanicals for sleep support can drive the creation of unique and effective products in the wellness industry. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can capitalize on the demand for melatonin-free sleep aids by developing innovative solutions like Hilma Sleep Support. - **Supplement:** The supplement industry can explore the benefits of magnesium glycinate and other natural ingredients to create doctor-formulated products for improving sleep quality. - **Pharmaceutical:** The pharmaceutical sector could consider incorporating adaptogenic mushrooms and amino acids into sleep support formulations for a more holistic approach to addressing sleep disorders. ## Related on Trend Hunter - [Go-To Sleep Essentials Bundles](https://www.trendhunter.com/trends/sleep-essentials-bundle.md) - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Science-Backed Sleep Supplements](https://www.trendhunter.com/trends/sciencebacked-sleep-supplement.md) - [Research-Backed Sleep Supplements](https://www.trendhunter.com/trends/researchbacked-sleep-supplement.md) - [Sleep Support Supplements](https://www.trendhunter.com/trends/sleep-support-supplement.md) - [Herbal Sleep Support Tinctures](https://www.trendhunter.com/trends/sleepy-by-peace-love-hormones.md) - [Sleep Hygiene Supplements](https://www.trendhunter.com/trends/diome-rested.md) - [Calming Sleep Supplements](https://www.trendhunter.com/trends/calming-sleep-supplement.md) - [Clean Ingredient Sleep Aids](https://www.trendhunter.com/trends/natrol-sleep-capsules.md)