# Melatonin-Infused Chocolates Truly Offers Its Melatonin Supplement in the Form of Dark Chocolate By Laura McQuarrie | Published 2017-11-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melatonin-supplement References: [walgreens](https://www.walgreens.com/store/c/truly-dark-chocolate-melatonin-supplement/) & [trulysupplements](http://trulysupplements.com/products/) While there are many melatonin supplements on the market that can easily be dissolved under one's tongue, Truly Supplements is out to make the experience of taking a sleep aid more enjoyable. Truly offers naturally flavored 70% cacao dark chocolate trubites, which are formulated to promote relaxation, sleep and a refreshed feeling in the morning. The dairy-free, vegan, gluten-free and organic chocolates offer a small indulgence before bedtime in the form of a premium, smooth chocolate. Across the health industry, a number of vitamins and supplements are being made over as chocolates and confections to make the experience of taking something for one's health more of a treat than just another task. Truly also offers biotin, collagen and probiotic supplements in dark chocolates as well. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Chocolates as Supplements:** The trend of making vitamins and supplements into chocolate form offers a more enjoyable and indulgent way of taking something for one's health. - **Functional Food Treats:** The growing trend of formulating health-promoting ingredients into snacks and confections provides an opportunity to disrupt the traditional supplement market. - **Alternative Sleep Aids:** The use of melatonin-infused chocolates as a natural alternative to traditional sleep aids presents a disruptive innovation opportunity in the sleep industry. ### Who This Affects Most - **Health Supplements:** The health supplement industry can explore the integration of chocolate-based products to enhance the appeal and enjoyment of their offerings. - **Functional Foods:** The functional food industry can tap into the trend of incorporating health-promoting ingredients into delicious treats to cater to health-conscious consumers. - **Sleep Aid Products:** Companies in the sleep aid industry can consider developing melatonin-infused chocolates as a natural and enjoyable option for individuals struggling with sleep issues. ## Related on Trend Hunter - [Everyday Functional Chocolates](https://www.trendhunter.com/trends/functional-chocolate-co.md) - [Soothing Melatonin Gummy Supplements](https://www.trendhunter.com/trends/megafood-extra-strength-sleep-melatonin-gummies.md) - [Chewable Melatonin Mints](https://www.trendhunter.com/trends/oh-my-mints-sleep.md) - [Functional Clean-Label Chocolates](https://www.trendhunter.com/trends/muze-cacao.md) - [Functional Chocolate Truffles](https://www.trendhunter.com/trends/functional-chocolate-truffle.md) - [Soothing Melatonin Cannabis Gummies](https://www.trendhunter.com/trends/pluscbd-reserve-collection-sleep-gummies.md) - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookie.md) - [Extra-Strength Melatonin Gummies](https://www.trendhunter.com/trends/natrol-melatoninmax.md) - [Day-to-Night Functional Chocolates](https://www.trendhunter.com/trends/raaka-functional-chocolate.md)