# Melatonin-Free Dog Chews PetLabCo Launches NeuraBlend as Its First Daily Dog Calming Chew By Adam Harrie | Written with AI assistance | Published 2026-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/melatonin-free-dog-chews References: [prnewswire](https://www.prnewswire.com/news-releases/petlabco-launches-neurablend-calming-chew-to-support-dogs-during-holiday-travel-and-everyday-stressors-302907407.html)  PetLabCo is expanding into dog behavior with 'NeuraBlend Calming Chew,' a daily soft chew for dogs that skips melatonin and supports calm behavior during travel, fireworks, and routine changes. It is the brand's first product in this area, giving [pet parents a chew](https://www.trendhunter.com/trends/health-support-for-dogs) they can use every day rather than saving it only for high-stress days. The pork-flavored chew contains 10 actives, including 'PRIOME MW' for the [gut-brain axis](https://www.trendhunter.com/trends/nello) and 'KSM-66 Ashwagandha Root Extract' for stress support. PetLabCo sells it in a 30-day tub for regular use. Before an expected stressor, PetLabCo recommends doubling the dose starting seven days ahead and continuing that schedule until two days after the stressor ends. [Melatonin-free daily use](https://www.trendhunter.com/trends/jeevanaa) turns calming chews from an occasional add-on into a standing wellness item. As PetLabCo's first calming entry, it expands the brand's routine-care lineup to include emotional support. Image Credit: PetLabCo ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 90% | Activity: 80% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Melatonin-free Pet Calm:** Non-sedating calming formats create room for daily emotional wellness products that fit routine pet care rather than occasional crisis use. - **Gut-brain Pet Supplements:** Microbiome-linked ingredients in animal wellness point to broader opportunities for science-backed behavior support beyond traditional calming claims. - **Routine Stress Preparation:** Pre-event dosing schedules reflect a shift toward proactive pet anxiety management tied to travel, fireworks, and household disruption. ### Industries Being Reshaped - **Pet Supplements:** Functional chews with multiple active ingredients expand the category into behavior, mood, and daily resilience support. - **Pet Care:** Emotional wellness products strengthen the connection between preventive care and everyday pet parenting habits. - **Veterinary Wellness:** Clinically positioned ingredients such as ashwagandha and gut-brain axis blends support new bridges between consumer pet products and professional behavioral care. ## Related on Trend Hunter - [Emotional Well-Being Chews](https://www.trendhunter.com/trends/emotional-wellbeing.md) - [Calming Dog Supplements](https://www.trendhunter.com/trends/calm-supplements.md) - [Vet-Formulated Superfood Treats](https://www.trendhunter.com/trends/botanical-bones.md) - [Cellular Health Longevity Chews](https://www.trendhunter.com/trends/longevity-for-dogs.md) - [Clinically Studied Calming Ingredients](https://www.trendhunter.com/trends/boops-pets.md) - [Dissolving Canine Wellness Products](https://www.trendhunter.com/trends/canine-wellness-products.md) - [Calming Pet-Focused Bundles](https://www.trendhunter.com/trends/happy-dog-bundle.md) - [Pet-Focused Nutrition Lineups](https://www.trendhunter.com/trends/ancestral-natural-pet-food.md) - [Relaxing Soft Chews](https://www.trendhunter.com/trends/lemme-relax.md)