# Canned Watermelon Drinks Mela Watermelon Water is Hydrating and Rich in Antioxidants By Laura McQuarrie | Published 2023-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mela References: [newhope](https://www.newhope.com/products-and-trends/marchapril-nfm-new-products-spotlight/gallery?slide=39) & [melawater](https://melawater.com/)  Fueled only by natural ingredients, with no unnecessary additions or extra sugar, [Mela](https://www.trendhunter.com/trends/mela-watermelon-water) is said to be "the closest youʼll come to drinking straight from a fresh watermelon." This small-batch watermelon water makes the most of the [electrolyte-rich cores of watermelon](https://www.trendhunter.com/trends/milkish-watermelon-seedmilk) to offer a hydrating, antioxidant-packed beverage in a can. Mela Watermelon Water can be tasted at its purest with The Original Watermelon variety and those who want even more vibrant and fruity flavors can enjoy Watermelon + Passionfruit, Watermelon + Pineapple and Watermelon + Ginger. These [conveniently canned plant-based drinks](https://www.trendhunter.com/trends/hyq) share the sweetness and refreshing flavors of real fruits. Additionally, watermelon is a rich source of lycopene and Vitamin C, which play a role in fighting inflammation and oxidative stress. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 25% | Activity: 27% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Drinks:** The rise of plant-based drinks made with real fruits and natural ingredients presents an opportunity for market disruption and innovation in the beverage industry. - **Hydrating Beverages:** The growing demand for healthy, electrolyte-rich beverages presents an opportunity for companies to develop new hydration-focused products and flavors. - **Antioxidant-packed Beverages:** The trend towards antioxidant-rich foods and beverages creates opportunities to create innovative products that highlight health benefits while offering unique flavor profiles. ### Where This Applies - **Beverage Industry:** The beverage industry can explore innovative ways to create and market plant-based, hydrating and antioxidant-rich drinks that cater to the growing demand for healthy and natural choices. - **Health and Wellness Industry:** The health and wellness industry can leverage the benefits of natural and antioxidant-rich ingredients to create products that target inflammation and oxidative stress in the body. - **Canned Goods Industry:** The canned goods industry can partner with food and beverage companies to provide innovative packaging solutions that promote sustainability, convenience, and portability for healthy, plant-based drinks and other products. ## Related on Trend Hunter - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Hydrating Watermelon Lemonades](https://www.trendhunter.com/trends/wtrmln-ade.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Carton-Packaged Watermelon Waters](https://www.trendhunter.com/trends/boxed-water-watermelon.md) - [RTD Watermelon Cocktails](https://www.trendhunter.com/trends/watermelon-vodka.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [Watermelon-Infused Canned Cocktails](https://www.trendhunter.com/trends/watermelon-crush.md) - [Summer-Themed Hydration Drinks](https://www.trendhunter.com/trends/electrolit-watermelon-lime.md) - [Canned Watermelon-Tequila Cocktails](https://www.trendhunter.com/trends/monaco-cocktails-1.md)