# Aggregated Video Applications The Mela System Allows Users to Collaborate on Smartphone Films By Jordy E | Published 2014-05-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mela-system References: [techcrunch](http://techcrunch.com/2014/05/06/mela-for-iphone-lets-anyone-collaborate-on-videos/) & [itunes.apple](https://itunes.apple.com/app/id868065558) The Mela system is currently being developed by Israeli entrepreneurs Sharon Sheinberg and Meir Ben-Shitrit. For those who [download the application](https://www.trendhunter.com/trends/instagram-edits), which is now available on iTunes, users can upload their videos via the platform. Hashtags are then use to aggregate those videos, creating [collaborative clips](https://www.trendhunter.com/trends/cinematch) that borrow from several different accounts. Mela also lets its users pick and choose from 15 second-long reels of recorded film. Whoever uploads the film then gets to choose a 2.5 second-long series which is placed within a lengthy video stream. Separating this application from others is its communal approach. Although videos are often uploaded individually from smartphones, it allows footage to form part of a [shared, interactive feed](https://www.trendhunter.com/trends/allinone-platform). ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Aggregated Video Collaboration:** Opportunity for developing platforms that enable collaborative video creation by aggregating videos from multiple users. - **Communal Video Sharing:** Potential for platforms that allow users to share and interact with videos as part of a communal feed. - **Selective Video Reels:** Opportunity to create applications that offer users the ability to select and incorporate short reels of recorded film into longer video streams. ### Industries Being Reshaped - **Social Media:** Disruptive innovation potential in the social media industry, where platforms can integrate aggregated video collaboration and communal video sharing features. - **Entertainment:** Opportunity for disruptive innovation in the entertainment industry by developing platforms that enable selective video reels for creating unique and interactive video content. - **Technology:** Potential for disruption in the technology industry through the development of advanced video collaboration and sharing technologies. ## Related on Trend Hunter - [AI Collaboration Platforms](https://www.trendhunter.com/trends/project-mela2.md) - [Trailer-Making Life Apps](https://www.trendhunter.com/trends/moments.md) - [AI Film Production Tools](https://www.trendhunter.com/trends/melies.md) - [Communal Social Video Features](https://www.trendhunter.com/trends/instagram-blend.md) - [Group Video Gifting](https://www.trendhunter.com/trends/folksee.md) - [Personalized Film Apps](https://www.trendhunter.com/trends/movie-me.md) - [Interactive Movie-Making Apps](https://www.trendhunter.com/trends/moviemaking-app.md) - [Video-First Social Media Platforms](https://www.trendhunter.com/trends/mixo-app.md) - [Social Vlogging Apps](https://www.trendhunter.com/trends/vlogging-app.md)