# Celebrity Mocktails The Mel Gibson 'Bi-Polar Cocktail' is The Oak Bar's Newest Drink By Allison Love | Published 2010-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mel-gibson-bi-polar-cocktail References: [blackbookmag](http://www.blackbookmag.com/guides/details/the-oak-room-midtown-east) & [oakroomny](http://oakroomny.com/media/oakroom.html) The Mel Gibson 'Bi-Polar Cocktail' is the Oak Bar's newest [celebrity-themed drink](https://www.trendhunter.com/trends/peaceminosone-highball), directly referencing Mel Gibson's recently-publicized rants at his ex. The drink consists of Van Gogh vodka, [Bols Genever](https://www.trendhunter.com/trends/Stoli-Vodka) gin, club soda, vermouth and cocktail onion juice. Sounds like a The Mel Gibson 'Bi-Polar Cocktail' sure sounds appropriate to me -- that's a pretty insane variety of liquor in one drink, not to mention the [combination of vodka and gin](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails). **Implications** - Modern culture's incessant fascination with celebrities has a direct impact on consumerism. In the wake of headline-making pop cultural events, such as breakdowns, deaths and marriages, companies that incorporate these events into consumable goods generate public and media buzz that is sure to make a profit. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity-themed Products:** Creating consumer goods inspired by headline-making celebrity events can generate public and media buzz, leading to profitability. - **Celebrity Influence on Consumerism:** The constant fascination with celebrities drives consumer behavior and presents opportunities for companies to capitalize on this trend. - **Controversial Product Names:** Naming products after controversial events or individuals can spark curiosity and generate attention in the market. ### Industries Being Reshaped - **Beverage Industry:** Creating celebrity-themed mocktails opens up opportunities for innovation and experimentation in the beverage industry. - **Entertainment Industry:** Companies in the entertainment industry can leverage celebrity-related trends to create unique and engaging experiences for their audience. - **Marketing and Advertising Industry:** The demand for celebrity-inspired products presents opportunities for marketers and advertisers to create impactful campaigns and increase brand awareness. ## Related on Trend Hunter - [Bottled Fig Martinis](https://www.trendhunter.com/trends/dimas-vodka.md) - [Calming Magnesium Mocktails](https://www.trendhunter.com/trends/derek-brown.md) - [Burger-Infused Cocktails](https://www.trendhunter.com/trends/burger-infused-cocktail.md) - [Savory Culinary Cocktails](https://www.trendhunter.com/trends/two-schmucks.md) - [Fruity Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/fruity-nonalcoholic-cocktails.md) - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Pop-Culture-Inspired Soda Drinks](https://www.trendhunter.com/trends/popcultureinspired-soda.md) - [Non-Alcoholic Electrolyte Cocktails](https://www.trendhunter.com/trends/smashd.md) - [Fruit-Forward Wine-Based Cocktails](https://www.trendhunter.com/trends/uptown-cocktails-melon-peppersmash.md)