# Charitable Jewelry Brand Merchandise Mejuri Unveiled a Charitable Range of Chic Products By Grace Mahas | Published 2020-01-22 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mejuri References: [mejuri](https://mejuri.com/shop/t/type/limited-edition-merch) & [mejuri](https://mejuri.com/shop/t/type/limited-edition-merch) Cult [fine jewelry brand](https://www.trendhunter.com/trends/gold-fine-jewelry), [Mejuri](https://www.trendhunter.com/trends/mejuri-3), recently released a line of limited-edition merchandise including a t-shirt, pouch, and notebook. Adored with its signature slogan 'You are Gold Baby. Solid Gold." these uber-chick items will be the envy of all and boast a black and gold color palette. To purchases these bespoke items, consumers can head to Merjuri's e-commerce platform. Lastly, these eye-catching items are perfect for conscious consumers since 100 percent of the proceeds will be donated to the Lower East Side Girls Club, a not-for-profit organization dedicated to breaking the cycle of poverty for women. This charitable launch by the direct-to-consumer brand will not only increase brand awareness but also increase consumer loyalty. Image Credit: Mejuri ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 33% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Charitable Fashion:** Opportunity to tap into the growing consumer demand for fashion items that support a cause. - **Limited-edition Merchandise:** Potential to create exclusive and coveted products that generate hype and drive sales. - **Conscious Consumerism:** Chance to target consumers who prioritize purchasing from brands that align with their values. ### Industries Being Reshaped - **Fashion Retail:** Incorporating charitable initiatives into fashion retail presents an opportunity to differentiate from competitors and attract socially aware customers. - **E-commerce:** Creating limited-edition merchandise exclusively available online allows e-commerce platforms to leverage scarcity and generate buzz. - **Non-profit:** Collaborating with fashion brands to produce charitable merchandise can be a potential revenue stream for non-profit organizations. ## Related on Trend Hunter - [Sustainable Regenerated Gold Jewelry](https://www.trendhunter.com/trends/mejuri-3.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Charitable Jewelry Launches](https://www.trendhunter.com/trends/anne-sportun-x-the-love-club.md) - [Jewelry Rewards Initiatives](https://www.trendhunter.com/trends/mejuri-2.md) - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Women-Empowering Jewelry Collections](https://www.trendhunter.com/trends/womenempowering-jewelry.md) - [Hypoallergenic Waterproof Jewelry](https://www.trendhunter.com/trends/flaire-co.md)