# Jewelry Rewards Initiatives Mejuri Launches a New App and Loyalty Program Called Mejuri+ By Kanesa D | Published 2023-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mejuri-2 References: [retaildive](https://www.retaildive.com/news/mejuri-launches-loyalty-program-app/693752/) & [mejuri](https://mejuri.com/ca/en)  Mejuri, the direct-to-consumer jewelry brand, is adding some new loyalty-themed perks consisting of the launch of a [new app](https://www.trendhunter.com/trends/membershipbased-beauty-app) and the introduction of a loyalty program known as Mejuri+. These perks include privileged access to exclusive product releases, priority access to sales events, complimentary shipping services every Monday, a birthday gift, and more. In tandem with this digital enhancement, Mejuri is expanding its physical presence with the planned opening of five [new brick-and-mortar stores](https://www.trendhunter.com/trends/boutique-jewelry-concept) by year's end. The new loyalty program will serve as a reliable method for turning interested parties into long-term shoppers. These upcoming locations are set to include vibrant cities such as London, Miami, Nashville, Tennessee, a second establishment in San Francisco, and a third boutique in Los Angeles. Mejuri+ is now available on the brand's website. Image Credit: Mejuri ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 52% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Jewelry Brands:** The rise of digital enhancements like the Mejuri+ app and loyalty program create opportunities for other direct-to-consumer jewelry brands to establish a loyal customer base. - **Brick-and-mortar Expansion:** Mejuri's plan to open five new physical stores presents opportunities for other online brands to expand their presence and provide an immersive shopping experience. - **Personalized Shopping Services:** The introduction of perks like exclusive product releases and birthday gifts highlights the trend towards personalized shopping experiences that can be adopted by other retailers to enhance customer loyalty. ### Who This Affects Most - **Jewelry:** The launch of Mejuri+ app and loyalty program in the jewelry industry opens doors for more brands to adopt similar initiatives and engage with customers on a deeper level. - **E-commerce:** Mejuri's success as a direct-to-consumer brand through its website and app showcases the potential for e-commerce platforms to disrupt traditional retail models and offer unique customer experiences. - **Fashion:** The integration of loyalty programs and digital enhancements in the jewelry industry presents opportunities for other fashion brands to leverage technology and enhance customer engagement. ## Related on Trend Hunter - [Jewelry Retail Expansions](https://www.trendhunter.com/trends/mejuri-square-one.md) - [Beauty Loyalty Programs](https://www.trendhunter.com/trends/new-customer-loyalty-program.md) - [Friendship-Inspired Jewelry Collabs](https://www.trendhunter.com/trends/mejuri-x-ganni.md) - [Apparel Brand Category Expansions](https://www.trendhunter.com/trends/ref-jewelry.md) - [Fitness Loyalty Programs](https://www.trendhunter.com/trends/under-armour-1.md) - [Bridal Loyalty Incentives](https://www.trendhunter.com/trends/davids-bridal-2.md) - [Men-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/members-only-rewards.md) - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Dumpling Restaurant Rewards](https://www.trendhunter.com/trends/brooklyn-dumpling-shop.md)