# Data-Driven Beauty Formulations Meiyume's 2024 ODM Collection Leverages AI Beauty Insights By Laura McQuarrie | Published 2024-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/meiyume References: [meiyume](https://meiyume.com/meiyume-2024-odm-collection/)  B2B beauty solutions provider Meiyume introduced four turnkey collections of skin, sun and hair care and hybrid color products with [data-driven formulations](https://www.trendhunter.com/trends/nvidias-ai) created with insights from its in-house Beauty Intelligence Platform. The 2024 ODM Collection leverages insights from the [AI-driven platform](https://www.trendhunter.com/trends/aipowered-beauty-intelligence-platform) to meet the needs and preferences of Asian beauty consumers. While VersaBella is a minimalist collection with multifunctional products to enhance natural radiance and simplify skincare routines, [Blue Biotech](https://www.trendhunter.com/trends/Commercial-lunar-infrastructure) taps into the power of marine-based actives and ocean-bound packaging to speak to the values of environmentally conscious Gen Z and Millennials. Meiyume will be debuting its 2024 ODM Collection at an exclusive in-house event on July 31st and August 1st in Jakarta, Indonesia. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 97% | Activity: 96% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI-driven Beauty Formulations:** Advanced data analytics and machine learning enhance personalized beauty product development. - **Minimalist Beauty Products:** Multifunctional products that simplify beauty routines appeal to a growing desire for efficiency and convenience. - **Sustainable Beauty Innovations:** Utilizing marine-based actives and eco-friendly packaging addresses the increasing demand for environmentally responsible products. ### Sectors Adopting This - **Beauty and Personal Care:** Incorporating AI in product development offers tailored solutions, setting a new standard in the market. - **Artificial Intelligence and Machine Learning:** AI-driven insights enable unprecedented customization in various consumer products, including beauty. - **Sustainable Consumer Goods:** Eco-conscious formulations and packaging resonate with the growing environmentally aware consumer base. ## Related on Trend Hunter - [AI-Assisted Skincare Ingredient Experiences](https://www.trendhunter.com/trends/skincare-ingredient.md) - [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md) - [AI-Powered Product Intelligence](https://www.trendhunter.com/trends/dmi-solutions.md) - [AI Bespoke Beauty Labs](https://www.trendhunter.com/trends/ai-bespoke-beauty-labs.md) - [AI-Driven Skin Tools](https://www.trendhunter.com/trends/ai-skin-analysis.md) - [GenAI Makeup Solutions](https://www.trendhunter.com/trends/wannabeauty-ai.md) - [AI-Backed Skincare Platforms](https://www.trendhunter.com/trends/smartskn.md) - [AI Beauty Formulation Platforms](https://www.trendhunter.com/trends/nvidias-ai.md) - [AI Biomanufactured Beauty](https://www.trendhunter.com/trends/ai-biomanufactured-beauty.md)