# Sidetracked Columbus Campaigns 'Meio & Mensagem' Ads Promote Unmissable Events By Amelia Roblin | Published 2010-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meio-mensagem-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/meio_e_mensagem_advertising_events_and_seminars_cinderella) & [mmonline.br](http://www.mmonline.com.br/home.mm) Seriously, where would you be if Christopher Columbus had missed the boat? These 'Meio & Mensagem' ads for [advertising events and seminars](https://www.trendhunter.com/trends/nobody-reads-ads) point out that you may not want to discover the consequences of missed opportunities. [Painting a mythical picture](https://www.trendhunter.com/trends/pointillism) of the [Cinderella story](https://www.trendhunter.com/trends/make-it-more-magical-campaign), the Third King on the quest for Jesus and good old Columbus, these 'Meio & Mensagem' ads by the Brazilian agency 'Moma' highlight the unreality of the choices our heroes and heroines did not make. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Disruptive Advertising Campaigns:** Opportunity to create unique and attention-grabbing campaigns that highlight missed opportunities using storytelling and mythology. - **Event Promotion Strategies:** Opportunity to use creative ads to promote events and seminars, emphasizing the consequences of missed opportunities. - **Mythology-inspired Marketing:** Opportunity to incorporate mythology and storytelling into marketing campaigns for a memorable and engaging brand experience. ### Industries Being Reshaped - **Advertising and Marketing:** Opportunity for agencies and brands to develop innovative campaigns that capture audience attention and drive engagement. - **Event Planning and Management:** Opportunity for event organizers to create compelling promotional strategies that resonate with potential attendees and increase event participation. - **Creative Services:** Opportunity for creative agencies to develop unique and imaginative marketing concepts that evoke emotions and captivate audiences. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Origin Story Ads](https://www.trendhunter.com/trends/find-your-own-way.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)