# Grocery Store GPS Guides The Meijer Find-It App Helps You Find the Frozen Food Section By Michael Hines | Published 2010-08-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/meijer-find-it-app References: [engadget](http://www.engadget.com/2010/08/25/meijer-deploys-indoor-positioning-trial-helps-you-find-the-mort/) & [pointinside](http://www.pointinside.com/#) Grocery shopping in the Midwest just got a whole lot easier, thanks to the [Meijer](https://www.trendhunter.com/trends/nutrition-coaching-1) Find-It app. This trial app gives shoppers in for Michigan-based Meijer grocery store an [indoor GPS system](https://www.trendhunter.com/trends/closeby). Customers can locate everything from food items to restrooms on their [iPhones](https://www.trendhunter.com/trends/stella-rosa-app). The days of reading signs and asking for directions may be coming to a close. The app is free to download, although I am not sure how it works. While the Meijer Find-It app will make life easier for first-time customers, it does seem like a little bit of overkill. Finding the soup is easier than driving crosstown. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Indoor GPS Systems:** Opportunity for developing advanced indoor navigation solutions for various industries beyond grocery stores. - **Mobile Apps for Simplified Shopping:** Potential to create mobile apps that enhance the shopping experience and provide convenience to customers. - **Personalized Navigation and Wayfinding:** Opportunity to create personalized navigation systems that cater to individual preferences and needs. ### Who This Affects Most - **Retail:** Retailers can explore the use of indoor GPS systems to improve navigation and optimize customer experience within their stores. - **Hospitality:** Hotels and resorts can implement personalized navigation and wayfinding systems to enhance the guest experience and optimize their stay. - **Malls and Shopping Centers:** Malls can utilize mobile apps with indoor GPS features to assist shoppers in finding stores, services, and other facilities. ## Related on Trend Hunter - [Retail Navigation Tools](https://www.trendhunter.com/trends/simon-search.md) - [Restaurant Discovery Websites](https://www.trendhunter.com/trends/find-me-a-restaurant.md) - [Diminutive Indian Grocery Apps](https://www.trendhunter.com/trends/indian-grocery-app.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Consolidated Grocery Rewards Apps](https://www.trendhunter.com/trends/rewards-apps.md) - [AI-Enhanced Grocery Apps](https://www.trendhunter.com/trends/instacart-ai-features.md) - [AI-Powered Grocery Apps](https://www.trendhunter.com/trends/tredish.md) - [Grocery Spending Trackers](https://www.trendhunter.com/trends/foodkart.md) - [Money-Saving Grocery Apps](https://www.trendhunter.com/trends/schnuck-markets.md)