# Rustic Warehouse Editorials The Mehr Rampal Vogue India Photo Shoot is Stunning By Souzan Michael | Published 2012-01-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mehr-rampal-vogue-india References: [anneofcarversville](http://www.anneofcarversville.com/style-photos/2011/12/31/mehr-rampal-prabuddha-dasgupta-vogue-india-january-2012-ahea.html) & [beautyisdiverse](http://www.beautyisdiverse.com/2012/01/mehr-rampal-covers-vogue-india-january-2012/) India's original supermodel is featured in the Mehr Rampal Vogue India photo shoot for the magazine's January 2012 issue. The issue is dedicated to healthy living and embracing a realistic body shape, rather than focusing on the media's standards of beauty, which are often impossible to live up to. The 43-year-old model is shot in a run-down warehouse with a couple of male models, looking more beautiful than ever. Shot by photographer Prabuddha Dasgupta and styled by Anaita Shroff Adajania, Rampal wears pieces from the likes of [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign), [Gucci](https://www.trendhunter.com/trends/springsummer-2024), Stella McCartney and Michael Kors in the shoot titled 'Ahead of the Curve.' Check out the Mehr Rampal Vogue India photo shoot for a look at an ultra-glamorous shoot. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 94% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Realistic Body Shape:** Opportunity for fashion brands to promote and celebrate realistic body shapes. - **Run-down Warehouse Shoots:** Potential for photographers and designers to embrace unconventional locations for fashion shoots. - **Embracing Aging Models:** Opportunity for the fashion industry to showcase the beauty of aging models in editorial campaigns. ### Where This Applies - **Fashion:** Fashion brands can tap into the trend of celebrating realistic body shapes and embracing aging models. - **Photography:** Photographers can explore the use of unconventional locations such as run-down warehouses for fashion shoots. - **Magazine Publishing:** Magazine publishers can feature more diverse and inclusive editorial content that challenges traditional beauty standards. ## Related on Trend Hunter - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Glam Indian Apparel](https://www.trendhunter.com/trends/anamika-khanna-x-hm.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)