# Minimalist Apathetic Dishware Show Your Indifference with the Meh Coffee Mug By Mesel Isaac | Published 2014-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/meh-coffee-mug References: [thinkgeek](http://www.thinkgeek.com/product/1644/?cpg=wnrss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) Whether at home or at work, The Meh Coffee Mug is sure to get the job done, just don't expect it to be enthusiastic about it. Made from ceramic, the Meh Coffee Mug holds up to 14 ounces of coffee, vodka or whatever gets you through the day. The Meh Mug is an [all-black coffee cup](https://www.trendhunter.com/trends/minimalist-glassware) with the word "meh" written in white ink; it's even designed as if it was by an apathetic person, as "meh" was not even bothered to be capitalized. For the tired or simply disinterested, the Meh Coffee Mug will communicate to your friends or co-workers exactly how you feel. Just make sure the boss isn't around when you're taking a sip from it. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Minimalist Dishware:** Disruptive innovation opportunity: Create a line of minimalist dishware that appeals to those who value simplicity and understated design. - **Apathetic Products:** Disruptive innovation opportunity: Develop a range of products with apathetic messaging to tap into the growing trend of embracing indifference. - **Subversive Office Accessories:** Disruptive innovation opportunity: Design a collection of office accessories that subtly challenge traditional workplace norms and attitudes. ### Who This Affects Most - **Home Goods:** Disruptive innovation opportunity: Introduce a line of minimalist and apathetic-themed home goods that appeal to consumers seeking unconventional and understated designs for their living spaces. - **E-commerce:** Disruptive innovation opportunity: Launch an e-commerce platform specifically dedicated to selling apathetic and subversive products, catering to the growing demand for ironically detached consumer goods. - **Creative Services:** Disruptive innovation opportunity: Offer customized designs and branding services targeted at companies looking to inject humor and nonchalant messaging into their products and promotional materials. ## Related on Trend Hunter - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Utensil Holding Mugs](https://www.trendhunter.com/trends/1handmug.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Dinosaur-Shaped Kitchenware](https://www.trendhunter.com/trends/kawaii-ceramic-dinosaur-mug.md) - [Connected Temperature-Controlled Mugs](https://www.trendhunter.com/trends/cera-m14-mug.md) - [Smart Temperature Control Mugs](https://www.trendhunter.com/trends/smart-temperature-control-technology.md) - [Minimalist One-Button Coffee Makers](https://www.trendhunter.com/trends/muuto-coffee-maker.md) - [Stylish Cafe Brand Drinkware](https://www.trendhunter.com/trends/everyday-drinkware-collection.md) - [Bell-Shaped Coffee Mugs](https://www.trendhunter.com/trends/mario-mug.md)