# Artist Collaborative Activewear Meguru Yamaguchi & UNIQLO Joined Forces on a Line of Graphic Goods By Amy Duong | Published 2018-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/meguru-yamaguchi-and-uniqlo References: [hypebeast](https://hypebeast.com/2018/7/meguru-yamaguchi-uniqlo-active-wear-capsule) & [uniqlo](https://www.uniqlo.com/us/en/home/) New York-based Japanese artist Meguru Yamaguchi and [UNIQLO](https://www.trendhunter.com/trends/kaws-x-uniqlo-winter-2025) worked in collaboration on a [capsule of activewear](https://www.trendhunter.com/trends/tokyo-series) for the season. The limited-edition collection of goods sports a range of graphic prints. The items included are caps, t-shirts and matching shorts adorned with the artist's signature design aesthetics. The range sports Yamaguchi's brushstroke visuals in an all-over design. Although the artist's work is often vibrant, the color palette sees dark hues of both navy blue and black as a spotlight of its grace and inner fortitude. The Japanese lifestyle label made a public statement that it felt that Yamaguchi's artwork suited its activewear line and reached out to the artist. The [collaborative range](https://www.trendhunter.com/trends/crossover-collection) is now available for purchase online and in-store at UNIQLO. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Collaborative Activewear:** Opportunity for artists and brands to collaborate on limited-edition activewear collections, combining unique design aesthetics with functional sportswear. - **Graphic Prints:** Growing demand for activewear featuring bold and eye-catching graphic prints, providing a way for individuals to express their personal style in their workout attire. - **Artist Merchandise:** Increasing trend of artists partnering with fashion brands to make their artwork accessible through merchandise, opening up new revenue streams and expanding their reach to a wider audience. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore collaborations with artists to create unique and visually appealing activewear collections that cater to the growing demand for stylish workout attire. - **Art:** Artists can expand their reach and monetize their artwork by partnering with fashion brands to create limited-edition merchandise, allowing them to connect with a broader consumer base. - **Retail:** Retailers can leverage the popularity of artist collaborations in the activewear market by incorporating such limited-edition collections into their product offerings, attracting customers seeking exclusive and distinctive designs. ## Related on Trend Hunter - [Artist-Inspired Outdoor Gear](https://www.trendhunter.com/trends/meguru-yamaguchi1.md) - [Anime-Inspired Graphic Tees](https://www.trendhunter.com/trends/uzumaki.md) - [Art-Driven Knitwear](https://www.trendhunter.com/trends/kaws-x-uniqlo-winter-2025.md) - [Pop Art Creative Collections](https://www.trendhunter.com/trends/kaws-warhol-ut.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md) - [Exclusive Retailer-Backed Capsules](https://www.trendhunter.com/trends/uniqlo-8.md) - [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md)