# Mature Intimate Skincare MegsMenopause Offers Products for Perimenopausal and Menopausal Women By Laura McQuarrie | Published 2019-04-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/megsmenopause References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/MegsMenopause_launches_new_range_of_intimate_beauty_products/153672) & [megsmenopause](https://megsmenopause.com/megsmenopause/) Over the last few years, a number of intimate skincare products have been released, mainly with a focus on Millennial consumers but MegsMenopause specifically offers solutions for perimenopausal and menopausal women. Products like Motion Lotion, a lubricant that's offered in both oil-based and water-based formulas, specifically address the fact that this demographic is likely to be affected by vaginal dryness. The product collection also includes a non-irritating, pH-balanced intimate wash and an intimate skin moisturizer. MegsMenopause also offers a facial cooling spray for hot flashes that features soothing rose oil and marshmallow extract, a lightweight [hyaluronic acid serum for dry skin](https://www.trendhunter.com/trends/mystro-revive-renewing-serum) and the Meno Blend supplement packed with vitamins, minerals and superfoods to regulate hormonal activity and bolster one's all-around health. The products by MegsMenopause are responsibly packaged in bottles that are made with 96% recyclable material. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Intimate Skincare for Perimenopausal and Menopausal Women:** Disruptive innovation opportunities: Develop innovative skincare products specifically tailored to the needs of perimenopausal and menopausal women, such as lubricants for vaginal dryness and moisturizers for intimate skin. - **Natural Solutions for Menopause Symptoms:** Disruptive innovation opportunities: Create natural and effective products, like facial cooling sprays with soothing ingredients, to alleviate menopause symptoms such as hot flashes. - **Environmentally-friendly Packaging for Skincare Products:** Disruptive innovation opportunities: Design eco-friendly packaging solutions, such as bottles made from recyclable materials, to cater to eco-conscious consumers in the skincare industry. ### Who This Affects Most - **Skincare:** Disruptive innovation opportunities: Incorporate new ingredients and formulations into skincare products to meet the unique needs of perimenopausal and menopausal women. - **Natural Remedies:** Disruptive innovation opportunities: develop natural supplements and skincare products that offer relief from menopause symptoms by using vitamins, minerals, and superfoods. - **Sustainable Packaging:** Disruptive innovation opportunities: Develop eco-friendly packaging solutions for the cosmetics and skincare industry, focusing on recyclable and biodegradable materials. ## Related on Trend Hunter - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md) - [Hormonal Hydration Bodycare](https://www.trendhunter.com/trends/midlife-magic-set.md) - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Menopause-Friendly Online Aisles](https://www.trendhunter.com/trends/ocado-retail-and-genm.md) - [Menopause-Specific Sleepwear](https://www.trendhunter.com/trends/wuka.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md) - [Rejuvenating Biotech Serums](https://www.trendhunter.com/trends/mystro-revive-renewing-serum.md) - [Balancing Intimate Serums](https://www.trendhunter.com/trends/intimate-serum.md) - [Clinically Tested Intimate Serums](https://www.trendhunter.com/trends/the-plum-serum.md)