# Artisanal Coffee Shop Pastries Starbucks Will Now Sell Megpies Alongside Its Other Bakery Treats By Katherine Pendrill | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/megpies References: [bustle](http://www.bustle.com/articles/170904-megpies-are-coming-to-starbucks-soon-these-treats-are-everything-your-inner-child-ever-wanted) & [news.starbucks](https://news.starbucks.com/news/megpies-debut-in-starbucks-stores-across-the-us) Along with its new Affogato-Style Frappuccinos, [Starbucks](https://www.trendhunter.com/trends/starbucks-baked-goods) will also begin selling Megpies alongside its existing bakery lineup. Perfect for breakfast or a sweet afternoon snack, these delicate little pastries give consumers something new to nosh on while enjoying their favorite Starbucks brew. Megpies are a New York delicacy created by Meghan Ritchie of Brooklyn. The pies are similar to [Pop-Tarts](https://www.trendhunter.com/trends/brookie-dough-pie) in that they consist of a buttery pastry crust stuffed with jam filling and covered in sweet frosting. The handheld tarts are a favorite snack among New Yorkers and now Americans across the country can enjoy the delicate jam-filled pastries. Available in both Strawberry and Cinnamon flavors, the artisan treats are the perfect accompaniment to Starbucks coffee. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 27% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Affogato-style Frappuccinos:** There is an opportunity to explore the creation of new and unique frappuccino flavors that incorporate the popular affogato-style. - **Megpies:** There is a trend towards artisanal pastries like Megpies that offer a unique twist on traditional snacks. - **Jam-filled Pastries:** There is a growing demand for jam-filled pastries as a delicious and convenient snack option. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can explore partnering with local pastry artisans to offer unique and high-quality treats like Megpies alongside their coffee offerings. - **Bakery:** Bakeries can capitalize on the demand for artisanal pastries by creating their own versions of jam-filled treats like Megpies. - **Food Manufacturing:** Food manufacturers can consider producing jam-filled pastries like Megpies to meet the growing consumer demand for convenient and delectable snacks. ## Related on Trend Hunter - [Artisan Wintertime Cafe Snacks](https://www.trendhunter.com/trends/starbucks-baked-goods.md) - [Apple-Filled Cafe Croissants](https://www.trendhunter.com/trends/baked-apple-croissant.md) - [Exclusive Canadian Breakfast Items](https://www.trendhunter.com/trends/winter-menu.md) - [Berry Mochi Beverages](https://www.trendhunter.com/trends/strawberry-mochi.md) - [Italian Afternoon Tea Sets](https://www.trendhunter.com/trends/roastery-pasticcini-flight.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Festive Mille-Feuille Lattes](https://www.trendhunter.com/trends/hazelnut-praline-millefeuille-oatmilk-latte.md) - [Celebratory Mochi Cafe Treats](https://www.trendhunter.com/trends/mocchiri-balls.md) - [Limited-Time QSR Summer Menus](https://www.trendhunter.com/trends/starbucks-summer-menu.md)