# Quirky Candid Portraitures The Meghan Petersen 'Commercial Portfolio' is Anything But Commercial By Meghan Young | Published 2010-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/meghan-petersen References: [behance.net](http://www.behance.net/Gallery/Commercial-Portfolio/440968) & [meghanpetersen](http://www.meghanpetersen.com) Although this series of photographs is categorized under Meghan Petersen's 'Commercial Portfolio,' it seems everything but commercial. I guess that's the charm behind the images, which begin and end with [candidness and quirkiness](https://www.trendhunter.com/trends/asos-inspired-by). Having worked in the [editorial and advertising industries](https://www.trendhunter.com/trends/legitimate-you), I can see the appeal of Meghan Petersen's work. It instantly strikes an emotional cord within her audience, unlike many [blatant ads](https://www.trendhunter.com/trends/in-the-raw) and editorials. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 45% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Candid Photography:** The trend of candid photography challenges traditional commercial aesthetics and offers a more authentic and emotional connection with the audience. - **Quirky Advertising:** The trend of incorporating quirkiness in advertising breaks away from conventional commercial norms and captures attention through distinctive and unconventional approaches. - **Emotional Engagement:** The trend of prioritizing emotional engagement in editorial and advertising industries seeks to resonate with consumers on a deeper level and foster stronger brand connections. ### Where This Applies - **Photography:** The photography industry can leverage candid photography to offer unique and genuine moments, attracting clients who value authenticity and emotional storytelling. - **Advertising:** The advertising industry can embrace quirkiness as a way to stand out from competitors, engage consumers through unconventional messaging, and create memorable brand experiences. - **Editorial:** The editorial industry can explore emotional engagement techniques to captivate readers, build stronger reader loyalty, and differentiate themselves from other publications. ## Related on Trend Hunter - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Aesthetic Stock Platforms](https://www.trendhunter.com/trends/dupe.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Human Connection-Centric Campaigns](https://www.trendhunter.com/trends/keep-commerce-human.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md)