# Rapper-Led Makeup Collaborations Megan Thee Stallion x Revlon Palette Just Debuted on StockX By Grace Mahas | Published 2021-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/megan-thee-stallion-x-revlon References: [stockx](https://stockx.com/lp/revlon-megan-thee-stallion-dropx/) [Revlon](https://www.trendhunter.com/trends/glass-shine-lip-balm) recently joined forces with famed rapper Megan Thee Stallion to launch an exclusive new makeup collection on [StockX](https://www.trendhunter.com/trends/hybrid-resale-platforms) via DropX. The new range, called 'Hot Girl Sunset,' is the first collaboration with Revlon and also marks StockX’s first-ever DropX release with a makeup brand. The exclusive makeup set is limited to 450 sets and includes the *Revlon x Megan Thee Stallion Hot Girl Sunset [Palette](https://www.trendhunter.com/trends/lilo-stitch-collection)*, the *Revlon x Megan Thee Stallion Hot Girl Sunset False Lashes*, the *Revlon x Megan Thee Stallion Hot Girl Sunset Super Lustrous THEE GLOSS in Blissed Out*, and the *Revlon x Megan Thee Stallion Hot Girl Sunset Makeup Pouch*. The new Megan Thee Stallion x Revlon collection will appeal to fans of both the rapper and the makeup brand. Image Credit: Revlon ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 26% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity-makeup Collaborations:** The trend of celebrity-led makeup collaborations is growing, presenting opportunities for brands to partner and reach new audiences. - **Limited-edition Fashion Launches:** Launching limited-edition sets of products can create scarcity, increase demand, and generate hype around a brand. - **Drop Sales:** Exclusive drops like the one on StockX can create urgency and hype among consumers, leading to fast sales and increased brand loyalty. ### Industries Being Reshaped - **Beauty and Fashion Industry:** Collaborations between makeup artists and fashion designers continue to be a trend, as they provide new products and collections for customers and increased revenue. - **E-commerce Industry:** StockX's first-ever DropX release with a makeup brand opens the door for other e-commerce and resale platforms to partner with makeup brands. - **Music Industry:** Collaborations between musicians and brands can lead to new revenue streams, exposure for the artist, and unique and limited merchandise for fans. ## Related on Trend Hunter - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [50s-Style Musical Beauty Collections](https://www.trendhunter.com/trends/revolution-beauty-x-grease-collection.md) - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Co-Branded Saucy Lip Balms](https://www.trendhunter.com/trends/glass-shine-lip-balm.md) - [Collaboration Cosmetic Video Games](https://www.trendhunter.com/trends/revlon-x-redecor-fire-ice-campaign.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md)