# Rapper-Inspired Tequila Brands Megan Thee Stallion Launches the CHICAS DIVERTIDAS TEQUILA Brand By Kanesa D | Published 2025-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/megan-thee-stallion-1 References: [people](https://people.com/megan-thee-stallion-releases-a-new-tequila-brand-11681199) & [chicasdivertidastequila](https://chicasdivertidastequila.com/)  [Megan Thee Stallion](https://www.trendhunter.com/trends/naturally-genius-bread) is introducing a new tequila brand called CHICAS DIVERTIDAS TEQUILA. Arriving on the market with a Blanco and [Reposado](https://www.trendhunter.com/trends/jaja-tequila-1) tequila, the tequila comes packed in a bottle that perfectly embodies Megan's vibrant personality, complete with a stylish blend of orange, pink, red, and purple that are reminiscent of the Angel's Trumpet flower. The liquid contents, sourced from Jalisco, Mexico, contain single-source Blue Weber agave. The bottles also feature a broken heart with a dagger through the top, perfectly complementing the sunset color schemes of the two alcoholic beverages. The Blanco features a profile with notes of citrus, rosemary and green tea, while the Reposado offers caramelized agave, American oak, and cooking spices. The two new CHICAS DIVERTIDAS tequilas will be available for preorder through the CHICAS DIVERTIDAS TEQUILA and [ReserveBar](https://www.trendhunter.com/trends/1800-cucumber-jalapeo) websites. Image Credit: CHICAS DIVERTIDAS TEQUILA ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 71% | Activity: 63% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Celebrity-driven Beverage Brands:** Celebrities are launching unique beverage brands that reflect their personal styles and cultural influences, offering distinct market differentiation. - **Ethically-sourced Spirits:** Consumers are increasingly seeking spirits made from ethically-sourced ingredients, as demonstrated by single-source Blue Weber agave in these tequilas. - **Artistic Bottle Design:** Innovatively designed bottles that tell a story or convey a personality are capturing consumer attention, the daggered heart and flower-inspired colors being prime examples. ### Industries Being Reshaped - **Alcohol and Spirits:** Premiumization and personalization in alcohol beverages are reshaping consumer expectations and brand offerings. - **E-commerce Alcohol Sales:** The shift towards digital sales in the spirits market is evident as preorder options become widely available on proprietary and partnered sites. - **Luxury Goods Packaging:** Creative, story-driven packaging is gaining traction in the luxury sector, providing brands with a medium to enhance product allure and communicate narratives. ## Related on Trend Hunter - [Premium Margarita Cocktails](https://www.trendhunter.com/trends/angel-margarita.md) - [Miniature Tequila Bottles](https://www.trendhunter.com/trends/biatch-tequila.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md) - [Rosé-Inspired Tequilas](https://www.trendhunter.com/trends/inspiro-tequila-rosa-reposado.md) - [Co-Branded Tequila Variants](https://www.trendhunter.com/trends/nmsu.md) - [Traditional Tequila Cocktail Seltzers](https://www.trendhunter.com/trends/mamitas-hard-seltzer.md) - [Freshly Flavored Tequila Seltzers](https://www.trendhunter.com/trends/craft-tequila-seltzer.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md)