# Sultry Screen Siren Celebvertising The Megan Fox Armani Summer 2011 Beauty Campaign is Exsquisite By Corinne Guirgis | Published 2011-07-07 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/megan-fox-armani-summer-2011-beauty-campaign References: [cocoperez](http://cocoperez.com/2011-07-06-megan-fox-giorgio-armani-beauty-summer-2011-ad-campaign) & [fashiongonerogue](http://fashiongonerogue.com/megan-fox-giorgio-armani-beauty-summer-2011-campaign/) The Megan [Fox](https://www.trendhunter.com/trends/universal-basic-guys) Armani Summer 2011 Beauty Campaign is the newest addition to the actress' gorgeous collection of ad campaigns for the designer. The relationship between Armani and Fox began last year when the former Transformers star became the face of Armani Cosmetics. Since then, the stunning celebrity has been the spokesperson for the designer's [sultry line of lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and undergarments as well as denim and [perfume](https://www.trendhunter.com/trends/art-of-perfuming). While the seductress' much-admired body is usually at the forefront of her photos, these beauty shots focus exclusively on Fox's facial beauty. Though the shots are effortless in nature, they capture the starlet in a new light that exudes a sense of wholesome purity, features not usually associated with the controversial actress. Summer beauty is a name perfectly fitting for the campaign which is exquisitely beautiful in its simplicity. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Brand Endorsements:** Opportunity to leverage popular celebrities to endorse products and increase brand awareness. - **Beauty Campaigns:** Opportunity to create impactful advertising campaigns that highlight the facial beauty of individuals. - **Controversial Celebrity Image Rebranding:** Opportunity to shift public perception of a controversial celebrity through strategic image rebranding. ### Where This Applies - **Fashion:** Opportunity for fashion brands to collaborate with celebrities and utilize their influence in promoting clothing, cosmetics, and other products. - **Beauty:** Opportunity for beauty brands to create engaging campaigns that emphasize the beauty of the face and attract consumers. - **Entertainment:** Opportunity for entertainment companies to facilitate the rebranding of controversial celebrities in order to change public perception and boost their career. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md)