# B&W Striped Lingerie The Megan Fox Armani Ads are Out and They're Hot By Marissa Liu | Published 2010-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/megan-fox-armani-ads References: [nymag](http://nymag.com/daily/fashion/2010/01/megan_fox_employs_a_softened_s.html) & [wwd](http://www.wwd.com/media-news/fox-on-display-for-armani-2408403) [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand)’s latest celebrity sexbomb stars, all wet, in a [sexy campaign](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever). The Megan Fox Armani ads were shot by Mert Alas and Marcus Piggott in LA and the images certainly won’t hurt Fox’s reputation as one of Hollywood’s hottest ladies. The Megan Fox Armani ads show a new direction for the company who last used David and Victoria Beckham to [sell their underwear](https://www.trendhunter.com/trends/calvin-klein-shapewear). Fox looks fantastic and digital retouching removed many of her unsightly tattoos to add to the actress’s allure. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 90% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsements:** Opportunity for brands to leverage the popularity and influence of celebrities to promote their products or services. - **Digital Retouching:** Potential for advancements in technology to enhance images and remove imperfections or unwanted elements. - **Sexualized Advertising:** Increasing use of provocative and seductive imagery in marketing campaigns to attract consumer attention. ### Who This Affects Most - **Fashion:** Potential for lingerie brands to collaborate with celebrities and create exclusive collections. - **Beauty:** Opportunity for beauty companies to develop innovative digital retouching software and tools for photographers and designers. - **Marketing:** Potential for advertising agencies to specialize in creating sexualized campaigns that push boundaries and grab attention. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Rapper-Backed Swimwear Lines](https://www.trendhunter.com/trends/hot-girl-summer.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)