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# New Mom Support Supplements
The MegaFood Baby & Me 2 Collection Includes Two New Products

By Michael Hemsworth | Published 2020-10-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/megafood-baby-me-2-collection
References: [drugstorenews](https://drugstorenews.com/megafoods-baby-me-2-line-expands-offerings-updates-look) & [megafood](https://www.megafood.com)

The MegaFood Baby & Me 2 collection has been expanded by the brand to help support the [nutritional needs of new moms](https://www.trendhunter.com/trends/womens-wellness-supplement) to help them maintain a healthy lifestyle during and after pregnancy. The product range will now include the new Prenatal DHA & Choline and the Postnatal Multi, which are both formulated with a range of vitamins to help support both mom and baby. The products are being launched alongside a rebranding to make them more recognizable and approachable on store shelves.

M.D. and Chief Medical Advisor Tieraona Low Dog spoke on the new MegaFood Baby & Me 2 collection additions saying, "I am deeply committed to optimizing the nutritional health of women, particularly during and after pregnancy. This is why I am so proud to announce the launch of our new Postnatal Multi in addition to our Prenatal DHA & Choline.”

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 4% | Activity: 28% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Expanded Nutritional Support:** The expansion of the MegaFood Baby & Me 2 collection shows a trend towards providing comprehensive nutritional support for new moms during and after pregnancy.
- **Targeted Vitamin Formulations:** The new Prenatal DHA & Choline and Postnatal Multi products reflect a trend of developing specialized vitamin formulations to address the unique needs of new moms and their babies.
- **Rebranding for Accessibility:** The rebranding efforts of the MegaFood Baby & Me 2 collection indicates a trend towards making nutritional supplements more recognizable and approachable for consumers.

### Industries Being Reshaped

- **Nutritional Supplements:** The expanded collection presents an opportunity for the nutritional supplements industry to create innovative products that cater to the specific needs of new moms.
- **Maternity Health:** The specialized formulations in the MegaFood Baby & Me 2 collection highlight potential opportunities for the maternity health industry to develop targeted solutions for optimal prenatal and postnatal health.
- **Branding and Packaging:** The rebranding efforts of MegaFood Baby & Me 2 collection open avenues for the branding and packaging industry to create more approachable and consumer-friendly designs for nutritional products.

## Related on Trend Hunter

- [Pre-Maternity Dietary Supplements](https://www.trendhunter.com/trends/centrum-conception.md)
- [Motherly Support Supplements](https://www.trendhunter.com/trends/the-honest-company-supplements.md)
- [Prenatal Multi-Vitamin Formulations](https://www.trendhunter.com/trends/prenatal-multi.md)
- [Convenient Postpartum Snacks](https://www.trendhunter.com/trends/support-snacks.md)
- [Targeted Women's Wellness Supplements](https://www.trendhunter.com/trends/legendairy-milk.md)
- [Prenatal Smoothie Mixes](https://www.trendhunter.com/trends/prenatal-smoothie-organic-valley.md)
- [Two-Step Prenatal Supplements](https://www.trendhunter.com/trends/hum-prenatal-multivitamin.md)
- [Women's Well-Being Supplements](https://www.trendhunter.com/trends/womens-ensemble.md)
- [Prenatal Vitamin Supplements](https://www.trendhunter.com/trends/pink-stork.md)