# Floral Aluminum-Free Deodorants Megababe's 'Rosy Pits' Features Coconut, Green Tea & Sandalwood By Laura McQuarrie | Published 2018-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/megababes-rosy-pits References: [refinery29](https://www.refinery29.com/megababe-rosy-pits-deodorant-sold-out) & [megababebeauty](https://megababebeauty.com/products/rosy-pits) Megababe, which previously introduced a popular Thigh Rescue Anti-Chafe Stick, is now introducing Megababe 'Rosy Pits' as a free-from deodorant. The new deodorant does away with aluminum, alcohol and baking soda—which can be irritating to the skin—and instead favors a nourishing formula with coconut, green tea, Vitamin E, sage, sandalwood and horsetail plant. To top it all off, the formula combines these ingredients with potent antibacterial, anti-inflammatory and skin-soothing properties with a pleasing [rosy scent](https://www.trendhunter.com/trends/sunny-daze). With its daily deodorant, Megababe does note that there may be an adjustment period of about two weeks and as with other aluminum-free deodorants, experiencing some wetness is normal. The demand for natural, effective and free-from deodorant products only continues to grow as consumers seek out non-toxic options that better support their health—currently, Megababe's Rosy Pits boasts a 5,000-person waitlist. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 17% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Natural Deodorant:** The trend of natural deodorant products is growing as consumers seek non-toxic options that support their health. - **Aluminum-free Products:** There is a rising demand for aluminum-free deodorant products as consumers become more concerned about potential health risks. - **Skin-nourishing Formulas:** Consumers are increasingly looking for deodorant products that contain nourishing ingredients to soothe and care for their skin. ### Where This Applies - **Personal Care:** The personal care industry can explore opportunities in developing and marketing natural deodorant products that prioritize consumer health and well-being. - **Cosmetics:** The cosmetics industry can embrace the trend of aluminum-free deodorants and create innovative products that meet the growing demand for non-toxic options. - **Wellness:** The wellness industry can capitalize on the trend of skin-nourishing formulas and develop deodorant products that offer additional benefits beyond odor control. ## Related on Trend Hunter - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Free-From Fig Deodorants](https://www.trendhunter.com/trends/father-figure-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Scented Aluminum Free Deodorants](https://www.trendhunter.com/trends/sunny-daze.md)