# Smoothing Moisture-Rich Serums Lather's Mega Moisture Magnet is Formulated to Target Dehydration By Katherine Pendrill | Published 2023-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mega-moisture-magnet References: [instyle](https://www.instyle.com/lather-mega-moisture-magnet-review-7106429) & [lather](https://www.lather.com/products/mega-moisture-magnet) Perfect for those final days of winter, Lather recently launched a new Mega Moisture Magnet serum that's specifically formulated to address dehydrated skin. Mega Moisture Magnet was designed with high-quality ingredients to target dehydration and restore your skin’s vitality. The serum features a duo of [hyaluronic acid and squalane](https://www.trendhunter.com/trends/kiehls-ultra-body-mega-moisture-squalane), which both help to heal your skin and lock in moisture. When applied, the serum also produces an immediate plumping effect, which smooths the appearance of fine lines and wrinkles. Best of all, the serum is vegan and completely free of parabens, sulfates, mineral oil, and synthetic fragrance and colors. Ideal for dry, combination, mature, and sensitive skin, Lather's new Mega Moisture Magnet serum is available now from the brand's online shop. Image Credit: Lather ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 24% | Activity: 17% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hydration-targeted Beauty Products:** The popularity of moisturizing serums and similar hydrating products will increase as dehydration prevention gains more importance in daily routines. - **Hyaluronic Acid-squalane Combination Products:** The combination of hyaluronic acid and squalane in skincare formulations will become more popular in the beauty industry, providing consumers with effective moisture retention and healing mechanisms. - **Vegan Skincare Alternatives:** Vegan skincare products that are free of synthetic substances like parabens, sulfates, minerals, and fragrances will grow in popularity, leading to a market for plant-based solutions. ### Where This Applies - **Beauty and Personal Care:** Hydration-focused beauty and personal care companies must innovate vegan skincare products and combinations of hyaluronic acid and squalane to meet growing consumer demands for healthier alternatives. - **Natural Skincare:** As awareness for natural skincare alternatives increases, there is an opportunity for companies to innovate vegan beauty and personal care products that focus on moisturizing and hydration with natural ingredients. - **E-commerce:** As skincare ingredients become more complex and nitpicky, e-commerce will enable consumers to personalize skin care regimens while being able to shop for plant-based and natural products that are effective and safe. ## Related on Trend Hunter - [Advanced Hydration Serums](https://www.trendhunter.com/trends/amino-rain-glasswater-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md) - [Hydrating Cleansing Serums](https://www.trendhunter.com/trends/magnetic-afterglow-cleanser.md) - [Weightless Hydration Serums](https://www.trendhunter.com/trends/forest-water-hyaluronic-serum.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md) - [Multi-Benefit Hydration Serums](https://www.trendhunter.com/trends/mutha-hydration-serum.md) - [Moisture-Boosting Lotions](https://www.trendhunter.com/trends/moisturizing-milky-lotion.md)