# $3 Million Private Concerts Elton John Entertains Moscow Businessman By Alex Covert | Published 2008-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mega-million-private-concerts-elton-visits-moscow References: [russiatoday](http://www.russiatoday.com/news/news/34421) & [lussori](http://www.lussori.com/Chopard-Elton-John-Pink-Chronograph-Jeweled-2153.html) Sir Elton John recently held a private concert for the grand opening of a concert hall in Moscow. Russian businessman, Vadim Varshavsky, bankrolled the entire thing - to the tune of $3 million! Elton even managed to plug his new collection of [Chopard luxury watches](http://www.lussori.com/Chopard-Elton-John-Pink-Chronograph-Jeweled-2153.html). This trend in inviting insanely famous entertainers to private parties is increasing along with [Russia's growing wealth](http://en.wikipedia.org/wiki/Category:Russian_billionaires). **Implications** - Exclusivity is a desirable trait in the eyes of many people who seek differentiation from a slew of similar like-minded consumers. When businesses incorporate private events into their routines, this shows that they are inclusive to a select group of people, who will then feel more obligated to buy high-end goods. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Private Concerts Trends:** Inviting famous entertainers to private parties is becoming a trend. - **Luxury Experience:** Offering exclusive experiences to a select group of people is a growing trend. - **Billionaire's Personalization Trend:** Millionaires and billionaires are looking for exclusive and personalized experiences. ### Sectors Adopting This - **Entertainment Industry:** The entertainment industry can benefit by offering personalization and exclusive experiences to high-end clients. - **Luxury Goods Industry:** The luxury goods industry can benefit by partnering with entertainment industry to offer high-end experiences and increase sales. - **Event Management Industry:** The event management industry can benefit by providing personalized, exclusive event experiences for high-end customers. ## Related on Trend Hunter - [Celebrity-Based Candle Collectibles](https://www.trendhunter.com/trends/celebritybased-candle-collectible.md) - [Elora Entertainment Collaborations](https://www.trendhunter.com/trends/icons-series-2025.md) - [Extravagant New Year's Meals](https://www.trendhunter.com/trends/empire-steak-house-nyc.md) - [Anniversary Edition Vinyl](https://www.trendhunter.com/trends/exclusive-anniversary-edition-vinyl.md) - [Celeb-Backed NFT Music Platforms](https://www.trendhunter.com/trends/nft-music-platforms.md) - [Bespoke Dating Experiences](https://www.trendhunter.com/trends/1-million-matchmaking.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Unique Illuminated Performances](https://www.trendhunter.com/trends/candlelight.md) - [Limited-Edition Astronaut Sculptures](https://www.trendhunter.com/trends/limitededition-astronaut-sculpture.md)