# Mega Icon Reversals Scarlett Johansson Plays the "Anti-Marilyn" for Vogue By lourdes sanchez bayas | Published 2009-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mega-icon-reversal-covers-scarlett-johansson-plays-the-anti-marilyn-for-vog References: [vogue.fr](http://www.vogue.fr/Mode/News/090318-scarlett-johansson-pour-vogue.aspx) Hollywood mega star Scarlett Johansson is gracing the cover of the April 2009 issue of Vogue Paris. On the front page, an auburn-haired and stunningly cleavalicious Scarlett is captured in one of Dolce & Gabbana’s iconic and ultra-sensuous black corsets; The accompanying cover title, which reads “Scarlett Johansson: The Anti-Marilyn,” is, in all probability, a reference to Scarlett’s shedding of her trademark platinum tresses for a less bombastic brown-red hair color. In addition to being Vogue Paris’s auburn-haired “Anti-Marilyn,” Scarlett Johansson is also the face--and ironically the Marilyn Monroe platinum blonde--of Dolce and Gabbana’s new line of make-up. Photos 3-6 above come from the print campaign from the makeup line. Scarlett Johansson's cover photo was snapped by Mario Sorrenti while the styling was done by Vogue Paris editor Carine Roitfeld. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 63% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Anti-marilyn Trend:** Disruptive innovation opportunities exist in creating marketing campaigns that focus on subverting the beauty standards of iconic figures like Marilyn Monroe. - **Hair Color Transformation Trend:** Disruptive innovation opportunities exist in developing hair dye products that allows for dramatic hair color shifts while maintaining hair health. - **Celebrity Endorsement Trend:** Disruptive innovation opportunities exist in utilizing social media to facilitate product promotion through partnerships with A-list celebrity endorsers. ### Sectors Adopting This - **Cosmetics Industry:** The cosmetics industry can find disruptive innovation opportunities in transforming how makeup products are marketed through celebrity endorsement deals that break the mold. - **Fashion Industry:** The fashion industry can find disruptive innovation opportunities in creating fashion lines that cater to subversive beauty standards that challenge iconic figures. - **Hair Care Industry:** The hair care industry can find disruptive innovation opportunities in finding innovative ways to make dramatic hair color transformations safe and hassle-free for customers. ## Related on Trend Hunter - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)