# Indulgent Plant-Powered Cupcakes OGGS' Mega Cupcakes Use Aquafaba as an Egg Alternative By Laura McQuarrie | Published 2023-09-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mega-cupcakes References: [vegconomist](https://vegconomist.com/food-and-beverage/sweets-snacks/oggs-cruelty-free-mega-cupcakes/) & [loveoggs](https://www.loveoggs.com/)  In response to research that shows major brands use eggs from barn-raised or caged chickens in their products, [plant-based bakery brand](https://www.trendhunter.com/trends/ingood-by-olga) [OGGS](https://www.trendhunter.com/trends/mega-caramel-cupcakes) created Caramel and Vanilla Mega Cupcakes. These wholly plant-powered cupcakes use [aquafaba as a substitute for eggs](https://www.trendhunter.com/trends/legufoam) and they offer the same level of indulgence and layers of flavor that consumers with a sweet tooth crave. "Our new Mega Cupcakes give shoppers a delicious opportunity to celebrate and share," said Hannah Carter, founder and CEO of OGGS, "while making a positive impact on animals and the planet.” The study also showed that while 92% of consumers say they buy free-range shell eggs, 67% were not aware that most eggs used in baked goods are not free-range—and when informed of this, 89% of people reported they would be more likely to choose different bakery products in future. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 12% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-powered Desserts:** Indulgent cupcakes made with aquafaba as an egg alternative offer a delicious and sustainable option for consumers with a sweet tooth. - **Animal-friendly Bakery Products:** The use of aquafaba in baked goods presents an opportunity for brands to cater to the growing demand for animal-friendly products. - **Consumer Awareness:** The lack of awareness regarding the use of non-free-range eggs in baked goods opens up a space for brands to educate and provide more ethical alternatives. ### Who This Affects Most - **Plant-based Bakery:** Plant-based bakeries can capitalize on the popularity of plant-powered desserts by offering a variety of indulgent treats made with sustainable ingredients. - **Egg Alternatives:** Companies specializing in egg alternatives can explore the use of aquafaba as a substitute in a wide range of baked goods, appealing to both vegan and environmentally conscious consumers. - **Ethical Baking:** Bakery products brands can differentiate themselves by promoting and incorporating ethical practices such as using free-range or animal-friendly ingredients in their products. ## Related on Trend Hunter - [Egg-Free Caramel Cupcakes](https://www.trendhunter.com/trends/mega-caramel-cupcakes.md) - [Celebratory Free-From Bakery Products](https://www.trendhunter.com/trends/oggs-treats.md) - [Cruelty-Free Lemon Loaves](https://www.trendhunter.com/trends/cruelty-free-lemon-loaf-cake.md) - [Climate-Friendly Cupcake Mixes](https://www.trendhunter.com/trends/vanilla-cake-cupcake-mix.md) - [Oat Milk Creme Eggs](https://www.trendhunter.com/trends/chuckie-egg.md) - [Veggie Egg Yolk Substitutes](https://www.trendhunter.com/trends/symrise.md) - [Plant-Powered Egg Replacers](https://www.trendhunter.com/trends/rubi-whisk.md) - [Pea-Based Egg Alternatives](https://www.trendhunter.com/trends/acremade.md) - [Mixable Egg Alternatives](https://www.trendhunter.com/trends/plant-based-eggs.md)