# Oversized Soap Bricks Dr. Squatch's Mega Bricc is a Supersized Cleaning Solution for Gen Z By Laura McQuarrie | Published 2023-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mega-bricc References: [marketingdive](https://www.marketingdive.com/news/how-dr-squatch-reaches-gen-z-men-with-offbeat-humor-on-tiktok/609365/) & [drsquatch](https://www.drsquatch.com/products/fresh-falls-mega-bricc)  One of the newest launches from [Dr. Squatch](https://www.trendhunter.com/trends/real-soap-body-wash) is the Mega Bricc, which is nearly three times the size of its usual soaps. The Fresh Falls Mega Bricc delivers a "Squatch-sized cleansing" experience that refreshes the body with hand-harvested Alaskan Glacier Mineral Clay, and the senses with notes of water, birch and pine. This maker of organic and natural handmade soap for men has mastered reaching a traditionally elusive consumer group by leveraging offbeat humor on [TikTok](https://www.trendhunter.com/trends/cleantok), creating engaging content that resonates authentically with its audience. With this approach, the brand for [Gen Z](https://www.trendhunter.com/trends/nudy-rudy) men has succeeded in forging a connection that traditional media channels struggle to achieve, establishing a genuine rapport and brand loyalty within the male demographic. In fact, about 10% to 15% of Dr. Squatch’s new customers come from TikTok. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 97% | Activity: 98% | Freshness: 19% - Audience gender: 90% men, 10% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Supersized Soap:** Dr. Squatch's Mega Bricc offers a larger, more luxurious cleansing experience for Gen Z consumers. - **Engaging Tiktok Content:** Dr. Squatch has found success by creating authentic and humorous content on TikTok to connect with their target audience. - **Brand Loyalty Among Gen Z Men:** Dr. Squatch's approach has established genuine rapport and brand loyalty within the male demographic, particularly Gen Z. ### Who This Affects Most - **Organic Soap:** Dr. Squatch's oversized soap offers a disruptive innovation opportunity in the organic soap industry by providing a unique and luxurious cleansing experience. - **Men's Grooming:** Dr. Squatch's engaging TikTok content presents a disruptive innovation opportunity in the men's grooming industry by using social media platforms to connect with and retain customers. - **Direct-to-consumer:** Dr. Squatch's ability to create brand loyalty among Gen Z men demonstrates a disruptive innovation opportunity in the direct-to-consumer industry by leveraging unconventional marketing strategies to target a specific demographic. ## Related on Trend Hunter - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md) - [Spicy Snack-Inspired Soaps](https://www.trendhunter.com/trends/flamin-hot-bricc-soap.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Collaboration Automotive Soap Ranges](https://www.trendhunter.com/trends/dr-squatch-bronco-bricc.md) - [Gamer-Approved Soap Products](https://www.trendhunter.com/trends/dr-squatch-x-minecraft.md) - [Seasonal Retailer Soaps](https://www.trendhunter.com/trends/dr-squatch-not-santa.md) - [Iconic Film Soap Bars](https://www.trendhunter.com/trends/fight-scrub.md) - [Spooky Soap Bundles](https://www.trendhunter.com/trends/spooky-suds.md)