# Interactive Juice Boxes Suntop's Mega Back to School Campaign Integrates Connected Packaging By Laura McQuarrie | Published 2025-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mega-back-to-school References: [fabnews.live](https://fabnews.live/suntop-celebrates-back-to-school-with-connected-packaging-mega-prize-giveaway/) & [suntop](https://www.suntop.com/)  Suntop's Mega Back to [School](https://www.trendhunter.com/trends/smile-school) 2025 campaign gives customers the chance to win major prizes like trips to Japan, gaming consoles and sought-after collectible figurines. Created to engage Gen Z, the [connected packaging experience](https://www.trendhunter.com/trends/smartlinks) was created in partnership with One Piece, and fan-favorite characters are featured on-pack with [scannable QR codes](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging). No matter if they win big or not, users who scan the QR code on the packaging and register with their details unlock digital wallpapers as a reward for completing their entry. On the brand side, the web page serves as a tool for tracking real-time customer interactions, like buying habits, product preferences, average engagement time, and more, to deliver more optimized marketing based on collected insights. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 73% | Activity: 74% | Freshness: 49% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Connected Packaging:** Interactive juice boxes with scannable QR codes present an opportunity to gather real-time customer insights and enhance user engagement. - **Gamification in Marketing:** The integration of gamified elements in packaging elevates the customer experience and fosters engagement among younger demographics like Gen Z. - **Augmented Reality Branding:** Leveraging characters and digital rewards through augmented reality overlays on products can deepen brand loyalty and widen market reach. ### Sectors Adopting This - **Beverage Industry:** Incorporating digital interaction in beverage packaging can redefine consumer engagement and drive purchasing decisions. - **Consumer Electronics:** Promotional offers linked to electronics, such as gaming consoles, can increase brand attractiveness and tap into tech-savvy audiences. - **Retail Analytics:** Connected packaging serves as a dynamic platform for collecting detailed consumer data, transforming how retail analytics are conducted. ## Related on Trend Hunter - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Connected Packaging Updates](https://www.trendhunter.com/trends/tetra-pak-3.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Personality-Inspired Drink Packaging](https://www.trendhunter.com/trends/smart-packaging-experience.md) - [AR-Enabled Oat Drink Packaging](https://www.trendhunter.com/trends/alpro-and-appetite-creative.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [AR Yogurt Packaging](https://www.trendhunter.com/trends/interactive-yogurt-packaging.md)