# Humorous Gene-Testing Ad Spots 23&Me's 'Meet Your Genes" Ads Personify Some of Your Genetic Makeup By Ell Smith | Published 2018-09-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meet-your-genes References: [adweek](https://www.adweek.com/creativity/meet-the-quirky-genes-that-determine-who-you-are-in-23andmes-new-ad-campaign/) & [23andme](https://www.23andme.com/en-ca/) Understanding one's genetic makeup can be a confusing process, but 23&Me's latest ad campaign dubbed "Meet Your Genes" is aiming to negate some of that misunderstanding. With each 30-second ad spot, the [personal genetic testing company](https://www.trendhunter.com/trends/discover23) is introducing the viewer to a unique gene that contributes to who you are. The personified genes explain how they're responsible for [gluten intolerance](https://www.trendhunter.com/trends/genetically-personalized-supplement), [caffeine consumption](https://www.trendhunter.com/trends/starbucks-new-ads), sleep movement and muscle composition. In one particular ad, two genes that are responsible for celiac disease explain that they "get a little confused by gluten," and continue to explain that "Where you see a Continental breakfast, we might see a security breach." The ads conclude with the tagline "there's a whole world of genes just waiting to meet you." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Personified Gene Marketing:** Brands can create humorous and relatable advertisements by personifying genes and explaining their influence on traits or conditions. - **Genetic Education and Communication:** Companies can focus on simplifying genetic information and promoting understanding through creative ad campaigns. - **Consumer Interest in Gene Testing:** As more people become curious about their genetic makeup, there is a growing market for personalized gene testing services. ### Where This Applies - **Genetic Testing Services:** Companies providing gene testing services can leverage humorous and educational marketing strategies to attract and engage consumers. - **Advertising and Marketing:** Ad agencies and marketers can explore new approaches to create entertaining and informative ads that communicate complex scientific concepts. - **Health and Wellness:** Brands in the health and wellness industry can incorporate genetic testing as part of personalized solutions and promote understanding through creative messaging. ## Related on Trend Hunter - [Loyalty-Focused Branded DNA Kits](https://www.trendhunter.com/trends/branded-dna-kit.md) - [Direct-To-Consumer Genetic Testing Products](https://www.trendhunter.com/trends/directtoconsumer-genetic-testing.md) - [At-Home Genetic Testing Solutions](https://www.trendhunter.com/trends/dnalabs.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Personalized DNA-Driven Nutrition Offerings](https://www.trendhunter.com/trends/dnadriven-nutrition.md) - [At-Home Health Kits](https://www.trendhunter.com/trends/kean-health.md) - [Genetic Athleticism Tests](https://www.trendhunter.com/trends/ancestrydna.md) - [DNA-Based Nutrition Programs](https://www.trendhunter.com/trends/habit.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md)