# 90s Pop Photoshoots 'Meet Me in the Boys Town' for Umag Features Color-Popping Close-Ups By Jacqueline Parrish | Published 2009-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/meet-me-in-the-boys-town References: [umagmag.blogspot](http://umagmag.blogspot.com/) & [umagstyle.wordpress](http://umagstyle.wordpress.com/umag-magazine/) The November issue of UMag features an editorial aptly named “Meet Me in the Boys Town,” which was photographed by photographer Joe Lally and features two male models in a series of what look like 90s pictures. The “Meet Me in the Boys Town” photoshoot is a close-up editorial with shots of the men taking up the entire screen. The models in the “Meet Me in the Boys Town” editorial are rocking [designer duds](https://www.trendhunter.com/trends/luxury-menswear-campaign) that look like [90s throwbacks](https://www.trendhunter.com/trends/hollywood-breakfast-club), from [plaid shirts to stonewashed jeans](https://www.trendhunter.com/trends/mens-stuff). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 50% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **90s Fashion Revival:** The growing trend of reviving 90s fashion styles is an opportunity for clothing brands to capitalize by creating modernized versions of classic looks. - **Vibrant Pop Art Photography:** The use of bold, bright colors in photography, inspired by the 90s, is an opportunity for photographers to offer a unique and eye-catching style for editorial shoots. - **Close-up Editorial Shots:** The trend of editorial shoots featuring close-up shots of models presents an opportunity for makeup and beauty brands to showcase their products with detailed shots of faces. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the growing trend of 90s style by incorporating throwback designs and patterns into their current lines. - **Photography:** The use of vibrant colors and graphic design elements inspired by the 90s creates an opportunity for fashion and editorial photographers to offer unique and eye-catching imagery. - **Beauty:** The trend of close-up editorial shots of models creates an opportunity for makeup and beauty brands to showcase their products with detailed shots of faces and create tutorials using these looks. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Valentine’s Day Loungewear](https://www.trendhunter.com/trends/boys-lie-x-popup-bagels.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md)