# Empowering Shapewear Collections Popilush Debuted Its Latest Capsule at 'Meet Me in New York' By Kalin Ned | Published 2025-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/meet-me-in-new-york References: [prnewswire](https://www.prnewswire.com/news-releases/innovative-shapewear-brand-popilush-shines-at-new-york-fashion-week-with-show-stopping-collection-celebrating-womens-empowerment-302380442.html) & [themoderndaywife](https://themoderndaywife.com/pages/meet-me-in-new-york-feb-2025) Forward-thinking shapewear brand [Popilush](https://www.trendhunter.com/trends/popilush-bluetag) made a notable appearance at New York Fashion Week in February 2025, showcasing its latest collection at Modern Day Wife’s Meet Me in New York event. The company emphasized its mission to empower women through fashion that combines style, comfort, and confidence. Popilush's Meet Me in New York runway featured a range of innovative designs that captivated audiences — from the practical Best Friend Basics and the intricate [Bodouir Lace Collection](https://www.trendhunter.com/trends/parade-that-lace) to the futuristic Digital Dreamworld Collection and the dazzling Sparkle Star Crystal Collection. All silhouettes in Popilush's [shapewear capsule](https://www.trendhunter.com/trends/body-by-miraclesuit) highlighted the brand's ability to merge functionality with aesthetic appeal, an approach that undoubtedly caters to modern women seeking versatile and empowering wardrobe options. Image Credit: Popilush ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 44% | Freshness: 35% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fusion of Functionality and Fashion:** A trend emerges where brands like Popilush uniquely combine functional shapewear with high fashion aesthetics to meet the demands of style-conscious consumers. - **Inclusive Design Innovation:** Advancements in shapewear design are focusing on inclusivity and diversity, providing opportunities to develop products that empower a broader range of body shapes and sizes. - **Enhanced Comfort Technologies:** Emerging technologies in material science are revolutionizing the comfort levels of shapewear, paving the way for new, comfortable yet stylish undergarment options. ### Who This Affects Most - **Fashion Technology:** Fashion technology is experiencing disruption as tech-driven designs in shapewear become increasingly integral, offering enhanced wearability and style. - **Women's Apparel:** The women's apparel industry is being reshaped by empowering clothing options like Popilush's collections that prioritize both style and comfort. - **Event Marketing:** The event marketing industry finds new avenues through fashion showcases like Meet Me in New York, which capitalize on high-profile visibility to launch innovative products. ## Related on Trend Hunter - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md) - [Summery Compression Clothing Collections](https://www.trendhunter.com/trends/spanx-active.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Trend-Driven Shaping Jeans](https://www.trendhunter.com/trends/spanxshape-authentic-360-denim.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md)