# Parodic Advertising Campaigns Cummins & Partners Creates a Funny Take on the Meet Grant Campaign By Kalin Ned | Published 2019-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meet-grant References: [designtaxi](https://designtaxi.com/news/401920/Meet-Grant-The-Only-Person-Able-To-Withstand-Hardships-In-The-Ad-Industry/) & [vimeo](https://vimeo.com/294269298?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Meet Grant is a popular campaign that featured a “car-proof man.” That is, the initiative featured a creatively imagined human with “reinforced ribs and a thick skull.” Now, an [Australian advertising agency](https://www.trendhunter.com/trends/skinny-mobile) — Cummings & Partners, collaborates with the Melbourne Advertising and Design Club on a parody of the [highly regarded Meet Grant campaign](https://www.trendhunter.com/trends/six-flags) but instead of a durable human that can withstand car crashes, the short film spotlights “The Only Person Designed to Survive a Career in Advertising.” The updated Meet Grant campaign is quite humorous. The [tongue-in-cheek](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt) initiate features a man with ears capable of “filtering out conflicting opinions,” “smaller than average genitals,” an extra liver for alcohol intake, as well as a “removable spine that aids dealing with various clients.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 5% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Parodic Advertising:** Opportunity for companies to create humorous and creative parodies of existing advertising campaigns. - **Tongue-in-cheek Marketing:** Increased use of humorous language and messaging in advertising to appeal to younger generations. - **Alternative Marketing Strategies:** Encouragement for companies to experiment with unconventional advertising methods to stand out in a crowded market. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create unique and humorous campaigns for clients. - **Marketing:** Increased use of tongue-in-cheek messaging allows for targeting a younger demographic in the marketing industry. - **Creative Services:** Advancement in alternative marketing strategies provides opportunities for job creation in the creative services industry. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)